Brandwave

Glorious vs Zowie:Which is more popular?

In September 2026, Glorious had more branded searches than Zowie among gaming mouse brands worldwide. Glorious had about 74,000 branded searches, while Zowie had 60,500. Glorious made up 1.8% of all gaming mouse brand searches we track, and Zowie accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about gaming mouse brands, Zowie appeared in three of the four answers and Glorious in one. Zowie was mentioned before Glorious in every answer that named either.

Among gaming mouse brands worldwide in September 2026

Who do people search for more?

Glorious, about 22% more searches than Zowie

Glorious 74K searchesZowie 60.5K searches

Who does AI mention more?

Zowie, mentioned in 3 of 4 answers, Glorious in 1

Zowie in 3 of 4Glorious in 1 of 4

Who does AI recommend more?

Zowie, named ahead of Glorious in 3 of 3 answers

Zowie first in 3Glorious never first

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Top gaming mouse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zowie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Glorious was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Zowie was listed before Glorious in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. Zowie3rd
  4. SteelSeries4th
  5. Pulsar Gaming Gears5th
  6. Corsair6th
  7. Glorious7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zowie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SteelSeries2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pulsar Gaming Gears2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Corsair1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glorious1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming mouse brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Glorious or Zowie more popular in search?

This chart shows how often people search Google for Glorious and Zowie by name. Each line represents a brand's share of searches for all seven gaming mouse brands we track, month by month, from English-language searches worldwide.

Glorious and Zowie among gaming mouse brands worldwide, by month

Share of searches by month for Glorious, Zowie. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerCorsairSteelSeriesGloriousZowiePulsar Gaming Gears
Oct 202544.3%22.1%18.1%11.8%1.9%1.3%0.55%
Nov 202540.2%23.7%19.3%12.7%2.1%1.4%0.59%
Dec 202540.2%23.7%19.4%12.8%2.1%1.4%0.5%
Jan 202638.8%22.8%22.4%12.2%2%1.3%0.48%
Feb 202640.5%23.5%19.2%12.6%2%1.7%0.58%
Mar 202639.1%22.6%22.3%12.1%2%1.3%0.56%
Apr 202643.1%20.9%20.8%11.2%1.8%1.5%0.64%
May 202642.8%21.3%20.8%11.2%1.8%1.5%0.64%
Jun 202642.5%21%20.9%11.3%1.8%1.8%0.64%
Jul 202638.2%22.9%22.5%12.1%2%1.6%0.71%
Aug 202641.3%21.1%20.2%13.3%2.2%1.4%0.62%
Sep 202642.6%21.5%20.8%11.2%1.8%1.5%0.54%

How has the Glorious and Zowie comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Zowie took it in June 2026, Glorious took it in July 2026.
  • Across the 12 months ending September 2026, Glorious’ share of searches among gaming mouse brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Zowie’s share of searches among gaming mouse brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for gaming mouse brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Glorious worldwide fell 18.3% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Glorious’ and Zowie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glorious

4 branded search terms

  • gaming mouse glorious
  • glorious gaming mouse
  • glorious model o
  • glorious mouse

Zowie

1 branded search term

  • zowie

How the Brand Demand Index is measured

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