Brandwave

Gaming headset brands:Which brands are most popular in search?

In August 2026, Logitech was the most searched among gaming headset brands worldwide, with an estimated 1.7M branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech46.1%
  2. Razer23.4%
  3. SteelSeries14.7%
  4. Turtle Beach8%
  5. HyperX6.5%
  6. Astro Gaming1.3%

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Share of SearchLeaderboard

Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gaming headset brands worldwide, by month

Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesTurtle BeachHyperXAstro Gaming
Oct 202549.7%23.9%12.7%6.9%5.6%1.2%
Nov 202545.7%26.3%14.1%6.2%6.2%1.3%
Dec 202545.2%25.9%13.9%7.5%6.2%1.3%
Jan 202645.7%26.5%14.2%6.3%6.3%1.1%
Feb 202645.4%25.9%13.8%7.5%6.1%1.2%
Mar 202645.4%25.9%13.8%7.5%6.1%1.2%
Apr 202648.9%23.9%12.6%6.8%6.8%1.1%
May 202648.8%24%12.6%6.8%6.8%0.98%
Jun 202647.8%23.4%12.5%8.3%6.8%1.1%
Jul 202643.1%25.8%13.6%9%7.3%1.2%
Aug 202646.1%23.4%14.7%8%6.5%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Logitech

    46.1%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.

  2. 2.Razer

    23.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.

  3. 3.SteelSeries

    14.7%

    Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Turtle Beach

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.HyperX

    6.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Astro Gaming

    1.3%

    Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among gaming headset brands worldwide?

In August 2026, Logitech was the most searched among gaming headset brands worldwide, with an estimated 1.7M branded searches and 46.1% estimated Share of Search within this set. Razer is in 2nd place, 22.7 percentage points behind at 23.4% Share of Search.

Global gaming headset brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Logitech49.7% → 46.1%49.7%Oct 202543.1%Jul 20261st
Razer23.9% → 23.4%26.5%Jan 202623.4%Aug 20262nd
SteelSeries12.7% → 14.7%14.7%Aug 202612.5%Jun 20263rd
Turtle Beach6.9% → 8%9%Jul 20266.2%Nov 20254th
HyperX5.6% → 6.5%7.3%Jul 20265.6%Oct 20255th
Astro Gaming1.2% → 1.3%1.3%Nov 20250.98%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide decreased from 49.7% to 46.1%.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide increased from 12.7% to 14.7%.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide increased from 6.9% to 8%.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide increased from 5.6% to 6.5%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide peaked at 49.7% in October 2025 and was lowest at 43.1% in July 2026.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming headset brands worldwide peaked at 26.5% in January 2026 and was lowest at 23.4% in August 2026.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide peaked at 14.7% in August 2026 and was lowest at 12.5% in June 2026.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide peaked at 9% in July 2026 and was lowest at 6.2% in November 2025.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide peaked at 7.3% in July 2026 and was lowest at 5.6% in October 2025.
  • Across the 11 months ending August 2026, Razer and Astro Gaming held steady: their estimated Share of Search among gaming headset brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

  3. In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

  4. In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

  5. In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

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