Brandwave

How popular isRazer in search?

In August 2026, there were an estimated 885K branded searches for Razer worldwide which is down 15.4% over the last 11 months. Razer holds 23.4% estimated Share of Search among gaming headset brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech46.1%
  2. Razer23.4%
  3. SteelSeries14.7%
  4. Turtle Beach8%
  5. HyperX6.5%
  6. Astro Gaming1.3%
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Which gaming headset brands compete with Razer?

Razer against gaming headset brands worldwide, by month

Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesTurtle BeachHyperXAstro Gaming
Oct 202549.7%23.9%12.7%6.9%5.6%1.2%
Nov 202545.7%26.3%14.1%6.2%6.2%1.3%
Dec 202545.2%25.9%13.9%7.5%6.2%1.3%
Jan 202645.7%26.5%14.2%6.3%6.3%1.1%
Feb 202645.4%25.9%13.8%7.5%6.1%1.2%
Mar 202645.4%25.9%13.8%7.5%6.1%1.2%
Apr 202648.9%23.9%12.6%6.8%6.8%1.1%
May 202648.8%24%12.6%6.8%6.8%0.98%
Jun 202647.8%23.4%12.5%8.3%6.8%1.1%
Jul 202643.1%25.8%13.6%9%7.3%1.2%
Aug 202646.1%23.4%14.7%8%6.5%1.3%
Sep 2026——————

  1. 1.Logitech

    46.1%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.

  2. 2.Razer

    23.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.

  3. 3.SteelSeries

    14.7%

    Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Turtle Beach

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.HyperX

    6.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Astro Gaming

    1.3%

    Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 885K.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming headset brands worldwide peaked at 26.5% in January 2026 and was lowest at 23.4% in August 2026.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

  3. In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

  4. In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

  5. In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

Where does Razer compete?

Razer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands3rd of 517.4%Show ranking
Webcam brands3rd of 517.4%Show ranking
Computer mouse brands2nd of 520.2%Show ranking
Gaming mouse brands2nd of 521.5%Show ranking
Gaming headset brands2nd of 623.4%Shown above
Gaming chair brands2nd of 637.4%Show ranking

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • gaming mouse razer
  • razer
  • razer com
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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