8BitDo vs Razer:Which is more popular?
In September 2026, 8BitDo had more branded searches than Razer among game controller brands worldwide. 8BitDo had about 368,000 branded searches, while Razer had 22,900. 8BitDo made up 10.3% of all game controller brand searches we track, and Razer accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about game controller brands, 8BitDo appeared in four of the five answers and Razer in three. 8BitDo was mentioned before Razer in every answer that named either.
Who do people search for more?
8BitDo, about 16 searches for every 1 for Razer
Who does AI mention more?
8BitDo, mentioned in 4 of 5 answers, Razer in 3
Who does AI recommend more?
8BitDo, named ahead of Razer in 3 of 3 answers
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Top game controller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 8BitDo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Razer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. 8BitDo was listed before Razer in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about game controller brands
5 answers
Asked ChatGPT
“What's the best controller for PC gaming?”
Asked ChatGPT
“Which game controller should I buy?”
Asked ChatGPT
“What are the best third-party controllers?”
Searched Google, AI Overview
“game controller”
Searched Google, AI Overview
“best pc controller”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is 8BitDo or Razer more popular in search?
This chart shows how often people search Google for 8BitDo and Razer by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for 8BitDo, Razer. The figures are in the table below the chart.
View monthly share of searches table
| Month | PlayStation | Xbox | 8BitDo | GameSir | SCUF | Backbone | PowerA | Razer | GuliKit | Turtle Beach | Nacon | HORI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 26.1% | 9% | 7.3% | 7.6% | 1.5% | 1.1% | 0.78% | 0.66% | 0.3% | 0.21% | 0.09% |
| Nov 2025 | 46.7% | 28.5% | 8.1% | 5.4% | 7.4% | 1.5% | 0.81% | 0.61% | 0.49% | 0.27% | 0.19% | 0.06% |
| Dec 2025 | 48.7% | 29.2% | 7.1% | 5.8% | 5.3% | 1.7% | 0.75% | 0.62% | 0.43% | 0.28% | 0.16% | 0.06% |
| Jan 2026 | 45.1% | 25.5% | 11.6% | 7.8% | 5.8% | 1.3% | 0.96% | 0.72% | 0.57% | 0.26% | 0.19% | 0.07% |
| Feb 2026 | 40.8% | 28.5% | 10.2% | 8.4% | 7.7% | 1.4% | 1% | 0.73% | 0.62% | 0.28% | 0.24% | 0.08% |
| Mar 2026 | 44.4% | 26.2% | 9.4% | 9.4% | 6.3% | 1.3% | 1% | 0.77% | 0.69% | 0.25% | 0.22% | 0.08% |
| Apr 2026 | 43.6% | 26% | 10.9% | 8.9% | 6% | 1.5% | 0.95% | 0.78% | 0.66% | 0.29% | 0.22% | 0.09% |
| May 2026 | 37.9% | 29% | 11.6% | 9.5% | 8.1% | 1.2% | 0.83% | 0.72% | 0.7% | 0.26% | 0.23% | 0.08% |
| Jun 2026 | 43.2% | 28.7% | 8.9% | 8.9% | 6.6% | 1.1% | 0.89% | 0.59% | 0.65% | 0.29% | 0.18% | 0.07% |
| Jul 2026 | 42.8% | 27.7% | 9.1% | 9.1% | 7.4% | 1.3% | 0.91% | 0.69% | 0.55% | 0.3% | 0.18% | 0.09% |
| Aug 2026 | 41.8% | 25.7% | 10.8% | 10.8% | 6.6% | 1.2% | 0.89% | 0.67% | 0.65% | 0.36% | 0.21% | 0.09% |
| Sep 2026 | 48.8% | 20.5% | 10.3% | 10.3% | 6.3% | 1.2% | 0.85% | 0.64% | 0.51% | 0.34% | 0.2% | 0.08% |
Razer sells other things too, so only its searches that name this product count here, like “razer kishi”.
How has the 8BitDo and Razer comparison changed over the last 12 months?
3 findings
- 8BitDo was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide moved from 9% to 10.3%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Razer’s share of searches among game controller brands worldwide moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 26.2K to 22.9K.
How did search popularity change for game controller brands worldwide in September 2026?
2 changes
In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
Estimated monthly branded searches for Razer worldwide fell 12.6% over 12 measured months, from 26.2K to 22.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8BitDo’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among game controller brands
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