How popular isRazer in search?
In September 2026, there were an estimated 870K branded searches for Razer worldwide which is down 16.6% over the last 12 months. Razer holds 18.1% estimated Share of Search among gaming peripheral brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Logitech36%
Razer18.1%
Corsair17.6%
HyperX11.3%SteelSeries9.5%
Turtle Beach7.5%
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Which gaming peripheral brands compete with Razer?
Share of Search by month for Logitech, Razer, Corsair, HyperX, SteelSeries, Turtle Beach. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | Corsair | HyperX | SteelSeries | Turtle Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 19% | 15.6% | 10.5% | 10.2% | 6.6% |
| Nov 2025 | 34.2% | 20.2% | 16.4% | 12.1% | 10.8% | 6.2% |
| Dec 2025 | 33.7% | 19.9% | 16.3% | 11.9% | 10.7% | 7.5% |
| Jan 2026 | 33.7% | 19.9% | 19.5% | 10.4% | 10.6% | 5.9% |
| Feb 2026 | 34.7% | 20.1% | 16.4% | 11% | 10.8% | 7% |
| Mar 2026 | 33.7% | 19.5% | 19.2% | 10.6% | 10.4% | 6.6% |
| Apr 2026 | 37.1% | 18% | 17.9% | 11% | 9.7% | 6.3% |
| May 2026 | 36.9% | 18.3% | 17.9% | 10.9% | 9.7% | 6.3% |
| Jun 2026 | 36.1% | 17.8% | 17.8% | 11.4% | 9.6% | 7.4% |
| Jul 2026 | 31.9% | 19.2% | 18.8% | 12.1% | 10.1% | 7.8% |
| Aug 2026 | 35.2% | 18% | 17.2% | 11% | 11.3% | 7.4% |
| Sep 2026 | 36% | 18.1% | 17.6% | 11.3% | 9.5% | 7.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 1.7M | 0% | +0.8 points | |
| 2, held 2nd | 18.1% | 870K | -1.4% | +0.2 points | |
| 3, held 3rd | 17.6% | 844K | -0.08% | +0.4 points | |
| 4, moved from 5th to 4th | 11.3% | 541K | 0% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.5% | 455K | -18% | -1.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.5% | 362K | 0% | +0.2 points |
1.
Logitech36%
Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Razer18.1%
Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share +0.2 points.
3.
Corsair17.6%
Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.4 points.
4.
HyperX11.3%
Moved from 5th to 4th. 541K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.5%
Moved from 4th to 5th. 455K estimated branded searches, -18% vs prior month. Share -1.8 points.
7.5%
Held 6th. 362K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Razer and its closest rivals
Every comparison with Razer
23 comparisons
- Apple MacBook vs Razer
- ASUS vs Razer
- Dell vs Razer
- Insta360 vs Razer
- Lenovo vs Razer
- Logitech vs Razer
- Corsair vs Razer
- Herman Miller vs Razer
- HyperX vs Razer
- Razer vs Secretlab
- Razer vs SteelSeries
- Microsoft Visio vs Razer
- Elgato vs Razer
- Microsoft Surface vs Razer
- Razer vs Turtle Beach
- Jabra vs Razer
- HP vs Razer
- Glorious vs Razer
- DXRacer vs Razer
- OBSBOT vs Razer
- AndaSeat vs Razer
- Noblechairs vs Razer
- Astro Gaming vs Razer
How has branded search demand for Razer changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 870K.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide decreased from 19% to 18.1%.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide peaked at 20.2% in November 2025 and was lowest at 17.8% in June 2026.
How did search popularity change for gaming peripheral brands worldwide in September 2026?
4 changes
In September 2026, Logitech gained estimated Share of Search among gaming peripheral brands worldwide, from 35.2% to 36%.
In September 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands worldwide, from 11.3% to 9.5%.
In September 2026, HyperX rose from 5th to 4th among gaming peripheral brands worldwide.
Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.
Where does Razer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laptop brands | 5th of 7 | 5.4% | Show ranking |
| Wireless keyboard brands | 3rd of 5 | 14.5% | Show ranking |
| Wireless headset brands | 2nd of 7 | 16.9% | Show ranking |
| Streaming webcam brands | 3rd of 5 | 17.8% | Show ranking |
| Webcam brands | 3rd of 5 | 17.8% | Show ranking |
| Gaming peripheral brands | 2nd of 6 | 18.1% | Shown above |
| Computer mouse brands | 2nd of 5 | 20.2% | Show ranking |
| Gaming mouse brands | 2nd of 5 | 21.9% | Show ranking |
| Gaming headset brands | 2nd of 6 | 22% | Show ranking |
| Gaming chair brands | 1st of 6 | 38.2% | Show ranking |
| Wireless mouse brands | 1st of 3 | 40.1% | Show ranking |
How is Razer measured?
Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- gaming mouse razer
- razer
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
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Is Razer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.