Brandwave

How popular isRazer in search?

In September 2026, there were an estimated 870K branded searches for Razer worldwide which is down 16.6% over the last 12 months. Razer holds 4.1% estimated Share of Search among laptop brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple MacBook33.8%
  2. Lenovo28.5%
  3. Dell14.1%
  4. ASUS11.1%
  5. HP6.1%
  6. Razer4.1%
  7. Microsoft Surface2.2%
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Which laptop brands compete with Razer?

Razer against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, Dell, ASUS, HP, Razer, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSHPRazerMicrosoft Surface
Oct 202528.7%29.1%16.7%11.6%6.3%5.2%2.3%
Nov 202527%30.8%17.7%10.7%5.8%5.8%2.1%
Dec 202528.9%28.9%16%11.6%6.4%6.4%1.9%
Jan 202628.4%29.3%16.5%11.4%6.3%6.3%1.9%
Feb 202631.7%26.7%15.2%12.8%5.7%5.7%2.1%
Mar 202637.7%26%14%10.2%5.6%4.6%2%
Apr 202632.8%27.7%15.8%10.8%5.9%4.9%2.2%
May 202632.2%27.2%17.7%10.6%5.8%4.8%1.7%
Jun 202630.4%29.2%16.3%12%5.4%4.4%2.4%
Jul 202630.6%31.5%14.5%10.1%6.7%4.5%2%
Aug 202633.3%30.1%13.8%11%6%4%1.8%
Sep 202633.8%28.5%14.1%11.1%6.1%4.1%2.2%

  1. 1.Apple MacBook

    33.8%

    Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Lenovo

    28.5%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.

  3. 3.Dell

    14.1%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ASUS

    11.1%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.HP

    6.1%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Razer

    4.1%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Microsoft Surface

    2.2%

    Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

Compare search popularity between Razer and its closest rivals

Every comparison with Razer

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 870K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among laptop brands worldwide decreased from 5.2% to 4.1%.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among laptop brands worldwide peaked at 6.4% in December 2025 and was lowest at 4% in August 2026.

How did search popularity change for laptop brands worldwide in September 2026?

  1. In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 33.3% to 33.8%.

  2. In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.1% to 28.5%.

  3. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

Where does Razer compete?

Razer is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands6th of 74.1%Shown above
Wireless keyboard brands4th of 512.7%Show ranking
Webcam brands3rd of 517.8%Show ranking
Wireless headset brands3rd of 716%Show ranking
Gaming mouse brands2nd of 521.9%Show ranking
Gaming peripheral brands3rd of 617.3%Show ranking
Gaming headset brands2nd of 619%Show ranking
Computer mouse brands3rd of 522.3%Show ranking
Streaming webcam brands2nd of 430.1%Show ranking
Gaming chair brands1st of 641.4%Show ranking
Wireless mouse brands2nd of 344.9%Show ranking

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse razer
  • razer
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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