Razer vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Razer among wireless headset brands worldwide. Sony had about 2.7 million branded searches, while Razer had 673,000. Sony made up 39.5% of all wireless headset brand searches we track, and Razer accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about wireless headset brands, Razer and Sony each appeared in three of the five answers. Razer and Sony were each mentioned first in two of the four answers that named either.
Who do people search for more?
Sony, about 4 searches for every 1 for Razer
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top wireless headset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Razer and Sony were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Razer and Sony were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SteelSeries1st
HyperX2nd- Sony3rd
Logitech4th
Razer5th
Bose6th
Jabra7th
Turtle Beach8th
Corsair–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HyperX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Turtle Beach2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jabra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corsair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless headset brands
5 answers
Asked ChatGPT
“Which wireless headset brand should I buy?”
Asked ChatGPT
“What are the best wireless headset brands?”
Asked ChatGPT
“What's the best wireless headset brand for gaming?”
Searched Google, AI Overview
“wireless headset for gaming”
Searched Google, AI Overview
“best wireless headset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Razer or Sony more popular in search?
This chart shows how often people search Google for Razer and Sony by name. Each line represents a brand's share of searches for all nine wireless headset brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Razer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Logitech | Corsair | Razer | HyperX | Turtle Beach | Jabra | SteelSeries | Bose |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 11.7% | 11.7% | 8.2% | 5.1% | 5.2% | 0.03% | 0.03% |
| Nov 2025 | 33.9% | 22.6% | 12.4% | 12.4% | 9.4% | 4.8% | 4.5% | 0.04% | 0.02% |
| Dec 2025 | 33.8% | 22.6% | 12.3% | 12.3% | 9.3% | 5.9% | 3.7% | 0.04% | 0.02% |
| Jan 2026 | 33.6% | 22.4% | 15% | 12.3% | 8.1% | 4.6% | 3.9% | 0.04% | 0.02% |
| Feb 2026 | 33.7% | 22.6% | 12.4% | 12.4% | 8.5% | 5.4% | 4.9% | 0.04% | 0.02% |
| Mar 2026 | 32.9% | 22% | 14.7% | 12.1% | 8.3% | 5.2% | 4.7% | 0.03% | 0.02% |
| Apr 2026 | 35.2% | 23.6% | 12.9% | 10.6% | 8.1% | 4.6% | 4.9% | 0.03% | 0.03% |
| May 2026 | 35.4% | 23.7% | 13% | 10.6% | 8.1% | 4.7% | 4.3% | 0.03% | 0.03% |
| Jun 2026 | 35% | 23.4% | 12.8% | 10.5% | 8.4% | 5.5% | 4.3% | 0.02% | 0.02% |
| Jul 2026 | 41.4% | 18.4% | 12.4% | 10.2% | 8.2% | 5.3% | 4.2% | 0.02% | 0.02% |
| Aug 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.8% | 5.2% | 4% | 0.03% | 0.02% |
| Sep 2026 | 39.5% | 21.6% | 11.9% | 9.7% | 7.8% | 5.2% | 4.3% | 0.03% | 0.02% |
How has the Razer and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razer’s share of searches among wireless headset brands worldwide moved from 11.7% to 9.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Sony’s share of searches among wireless headset brands worldwide moved from 31.9% to 39.5%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for wireless headset brands worldwide in September 2026?
2 changes
Razer’s share of searches among wireless headset brands worldwide has lost ground for 3 months in a row, from 10.5% to 9.7% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Razer’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless headset brands
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