Astro Gaming vs Razer:Which is more popular by branded search?

Name: Astro Gaming vs Razer: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Razer had more branded searches than Astro Gaming among gaming headset brands worldwide. Razer was estimated to have 885K branded searches compared to Astro Gaming’s 48.6K, and held a 23.4% Share of Search versus Astro Gaming’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among gaming headset brands worldwide in August 2026Which is more popular in search, Astro Gaming or Razer?

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Which is more popular in search, Astro Gaming or Razer?

Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Astro Gaming and Razer among gaming headset brands worldwide, by month

Month	Logitech	Razer	SteelSeries	Turtle Beach	HyperX	Astro Gaming
Oct 2025	49.7%	23.9%	12.7%	6.9%	5.6%	1.2%
Nov 2025	45.7%	26.3%	14.1%	6.2%	6.2%	1.3%
Dec 2025	45.2%	25.9%	13.9%	7.5%	6.2%	1.3%
Jan 2026	45.7%	26.5%	14.2%	6.3%	6.3%	1.1%
Feb 2026	45.4%	25.9%	13.8%	7.5%	6.1%	1.2%
Mar 2026	45.4%	25.9%	13.8%	7.5%	6.1%	1.2%
Apr 2026	48.9%	23.9%	12.6%	6.8%	6.8%	1.1%
May 2026	48.8%	24%	12.6%	6.8%	6.8%	0.98%
Jun 2026	47.8%	23.4%	12.5%	8.3%	6.8%	1.1%
Jul 2026	43.1%	25.8%	13.6%	9%	7.3%	1.2%
Aug 2026	46.1%	23.4%	14.7%	8%	6.5%	1.3%
Sep 2026	—	—	—	—	—	—

How has the Astro Gaming and Razer comparison changed over the last 12 months?

3 findings

Razer was ahead of Astro Gaming in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Astro Gaming’s estimated Share of Search among gaming headset brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 52.6K to 48.6K.
Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming headset brands worldwide moved from 23.9% to 23.4%, and its estimated monthly branded searches moved from 1M to 885K.

How did search popularity change for gaming headset brands worldwide in August 2026?

1 change

In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Astro Gaming’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.