Brandwave

Audeze vs HyperX:Which is more popular?

In September 2026, HyperX had more branded searches than Audeze among gaming headset brands worldwide. HyperX had about 541,000 branded searches, while Audeze had 60,500. HyperX made up 15% of all gaming headset brand searches we track, and Audeze accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about gaming headset brands, HyperX appeared in all four answers and Audeze in three. HyperX was mentioned before Audeze in every answer.

Among gaming headset brands worldwide in September 2026

Who do people search for more?

HyperX, about 9 searches for every 1 for Audeze

HyperX 541K searchesAudeze 60.5K searches

Who does AI mention more?

HyperX, mentioned in every answer we collected

HyperX in 4 of 4Audeze in 3 of 4

Who does AI recommend more?

HyperX, named ahead of Audeze in every answer

HyperX first in 4Audeze never first

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Top gaming headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HyperX appeared in all four answers. Audeze was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HyperX was listed before Audeze in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HyperX1st
  2. SteelSeries2nd
  3. Razer3rd
  4. Logitech4th
  5. Audeze5th
  6. Turtle Beach6th
  7. Astro Gaming7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HyperX4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SteelSeries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audeze3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Turtle Beach1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Astro Gaming1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming headset brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Audeze or HyperX more popular in search?

This chart shows how often people search Google for Audeze and HyperX by name. Each line represents a brand's share of searches for all seven gaming headset brands we track, month by month, from English-language searches worldwide.

Audeze and HyperX among gaming headset brands worldwide, by month

Share of searches by month for HyperX, Audeze. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachAudezeAstro Gaming
Oct 202543.3%19.5%13.6%13.1%8.5%1.7%0.29%
Nov 202538.6%21.1%16%14.2%8.3%1.6%0.31%
Dec 202537.9%20.7%15.7%14%9.9%1.5%0.25%
Jan 202639.5%21.6%14.3%14.6%8.1%1.6%0.26%
Feb 202638.6%21.2%14.6%14.2%9.3%1.9%0.21%
Mar 202638.7%21.2%14.6%14.2%9%1.9%0.21%
Apr 202642.7%19.1%14.7%12.9%8.4%2.1%0.19%
May 202642.6%19.1%14.7%12.8%8.4%2.1%0.23%
Jun 202641.7%18.7%15%12.6%9.7%2.1%0.23%
Jul 202636.9%20.4%16.4%13.7%10.6%1.8%0.25%
Aug 202640.6%18.2%14.6%14.9%9.8%1.6%0.22%
Sep 202641.7%18.7%15%12.6%10.1%1.7%0.18%

How has the Audeze and HyperX comparison changed over the last 12 months?

3 findings
  • HyperX was ahead of Audeze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audeze’s share of searches among gaming headset brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, HyperX’s share of searches among gaming headset brands worldwide moved from 13.6% to 15%, and its estimated monthly branded searches moved from 577K to 541K.

How did search popularity change for gaming headset brands worldwide in September 2026?

2 changes
  1. In September 2026, HyperX rose from 4th to 3rd among gaming headset brands worldwide.

  2. Estimated monthly branded searches for Audeze worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audeze’s and HyperX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audeze

1 branded search term

  • audeze

HyperX

4 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cloud 2
  • hyperx cloud 3

How the Brand Demand Index is measured

Other head-to-heads among gaming headset brands

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