Razer vs SteelSeries:Which is more popular by branded search?
In August 2026, Razer had more branded searches than SteelSeries among gaming headset brands worldwide. Razer was estimated to have 885K branded searches compared to SteelSeries’ 555K, and held a 23.4% Share of Search versus SteelSeries’ 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Razer or SteelSeries?
Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razer, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | Turtle Beach | HyperX | Astro Gaming |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 23.9% | 12.7% | 6.9% | 5.6% | 1.2% |
| Nov 2025 | 45.7% | 26.3% | 14.1% | 6.2% | 6.2% | 1.3% |
| Dec 2025 | 45.2% | 25.9% | 13.9% | 7.5% | 6.2% | 1.3% |
| Jan 2026 | 45.7% | 26.5% | 14.2% | 6.3% | 6.3% | 1.1% |
| Feb 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Mar 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Apr 2026 | 48.9% | 23.9% | 12.6% | 6.8% | 6.8% | 1.1% |
| May 2026 | 48.8% | 24% | 12.6% | 6.8% | 6.8% | 0.98% |
| Jun 2026 | 47.8% | 23.4% | 12.5% | 8.3% | 6.8% | 1.1% |
| Jul 2026 | 43.1% | 25.8% | 13.6% | 9% | 7.3% | 1.2% |
| Aug 2026 | 46.1% | 23.4% | 14.7% | 8% | 6.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Razer and SteelSeries comparison changed over the last 12 months?
3 findings
- Razer was ahead of SteelSeries in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming headset brands worldwide moved from 23.9% to 23.4%, and its estimated monthly branded searches moved from 1M to 885K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 557K to 555K.
How did search popularity change for gaming headset brands worldwide in August 2026?
2 changes
In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Razer
9 branded search terms
- gaming mouse razer
- razer
- razer com
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
SteelSeries
4 branded search terms
- gaming mouse steelseries
- steelseries
- steelseries aerox
- steelseries com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.