HyperX vs Logitech:Which is more popular?
In September 2026, Logitech had more branded searches than HyperX among gaming headset brands worldwide. Logitech had about 1.5 million branded searches, while HyperX had 541,000. Logitech made up 41.7% of all gaming headset brand searches we track, and HyperX accounted for 15%. When we asked ChatGPT and Google AI Overviews about gaming headset brands, HyperX appeared in all four answers and Logitech in two. HyperX was mentioned before Logitech in every answer.
Who do people search for more?
Logitech, about 3 searches for every 1 for HyperX
Who does AI mention more?
HyperX, mentioned in every answer we collected
Who does AI recommend more?
HyperX, named ahead of Logitech in every answer
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Top gaming headset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HyperX appeared in all four answers. Logitech was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. HyperX was listed before Logitech in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HyperX1st
SteelSeries2nd
Razer3rd- Logitech4th
Audeze5th
Turtle Beach6th
Astro Gaming7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HyperX4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SteelSeries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Audeze3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Logitech2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turtle Beach1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Astro Gaming1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gaming headset brands
4 answers
Asked ChatGPT
“Which gaming headset brand should I buy?”
Asked ChatGPT
“What are the best gaming headset brands?”
Asked ChatGPT
“What's the best gaming headset brand for clear game chat?”
Searched Google, AI Overview
“best gaming headset”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless gaming headset”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HyperX or Logitech more popular in search?
This chart shows how often people search Google for HyperX and Logitech by name. Each line represents a brand's share of searches for all seven gaming headset brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Logitech, HyperX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Razer | HyperX | SteelSeries | Turtle Beach | Audeze | Astro Gaming |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 19.5% | 13.6% | 13.1% | 8.5% | 1.7% | 0.29% |
| Nov 2025 | 38.6% | 21.1% | 16% | 14.2% | 8.3% | 1.6% | 0.31% |
| Dec 2025 | 37.9% | 20.7% | 15.7% | 14% | 9.9% | 1.5% | 0.25% |
| Jan 2026 | 39.5% | 21.6% | 14.3% | 14.6% | 8.1% | 1.6% | 0.26% |
| Feb 2026 | 38.6% | 21.2% | 14.6% | 14.2% | 9.3% | 1.9% | 0.21% |
| Mar 2026 | 38.7% | 21.2% | 14.6% | 14.2% | 9% | 1.9% | 0.21% |
| Apr 2026 | 42.7% | 19.1% | 14.7% | 12.9% | 8.4% | 2.1% | 0.19% |
| May 2026 | 42.6% | 19.1% | 14.7% | 12.8% | 8.4% | 2.1% | 0.23% |
| Jun 2026 | 41.7% | 18.7% | 15% | 12.6% | 9.7% | 2.1% | 0.23% |
| Jul 2026 | 36.9% | 20.4% | 16.4% | 13.7% | 10.6% | 1.8% | 0.25% |
| Aug 2026 | 40.6% | 18.2% | 14.6% | 14.9% | 9.8% | 1.6% | 0.22% |
| Sep 2026 | 41.7% | 18.7% | 15% | 12.6% | 10.1% | 1.7% | 0.18% |
How has the HyperX and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of HyperX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HyperX’s share of searches among gaming headset brands worldwide moved from 13.6% to 15%, and its estimated monthly branded searches moved from 577K to 541K.
- Across the 12 months ending September 2026, Logitech’s share of searches among gaming headset brands worldwide moved from 43.3% to 41.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for gaming headset brands worldwide in September 2026?
2 changes
In September 2026, Logitech gained share of searches among gaming headset brands worldwide, from 40.6% to 41.7%.
In September 2026, HyperX rose from 4th to 3rd among gaming headset brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using HyperX’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gaming headset brands
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