Brandwave

Razer vs Turtle Beach:Which is more popular?

In September 2026, Razer had more branded searches than Turtle Beach among gaming headset brands worldwide. Razer had about 673,000 branded searches, while Turtle Beach had 362,000. Razer made up 18.7% of all gaming headset brand searches we track, and Turtle Beach accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about gaming headset brands, Razer appeared in three of the four answers and Turtle Beach in one. Razer was mentioned before Turtle Beach in every answer that named either.

Among gaming headset brands worldwide in September 2026

Who do people search for more?

Razer, about 86% more searches than Turtle Beach

Razer 673K searchesTurtle Beach 362K searches

Who does AI mention more?

Razer, mentioned in 3 of 4 answers, Turtle Beach in 1

Razer in 3 of 4Turtle Beach in 1 of 4

Who does AI recommend more?

Razer, named ahead of Turtle Beach in 3 of 3 answers

Razer first in 3Turtle Beach never first

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Top gaming headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Razer was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Turtle Beach was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Razer was listed before Turtle Beach in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HyperX1st
  2. SteelSeries2nd
  3. Razer3rd
  4. Logitech4th
  5. Audeze5th
  6. Turtle Beach6th
  7. Astro Gaming7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HyperX4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SteelSeries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audeze3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Turtle Beach1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Astro Gaming1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming headset brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Razer or Turtle Beach more popular in search?

This chart shows how often people search Google for Razer and Turtle Beach by name. Each line represents a brand's share of searches for all seven gaming headset brands we track, month by month, from English-language searches worldwide.

Razer and Turtle Beach among gaming headset brands worldwide, by month

Share of searches by month for Razer, Turtle Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachAudezeAstro Gaming
Oct 202543.3%19.5%13.6%13.1%8.5%1.7%0.29%
Nov 202538.6%21.1%16%14.2%8.3%1.6%0.31%
Dec 202537.9%20.7%15.7%14%9.9%1.5%0.25%
Jan 202639.5%21.6%14.3%14.6%8.1%1.6%0.26%
Feb 202638.6%21.2%14.6%14.2%9.3%1.9%0.21%
Mar 202638.7%21.2%14.6%14.2%9%1.9%0.21%
Apr 202642.7%19.1%14.7%12.9%8.4%2.1%0.19%
May 202642.6%19.1%14.7%12.8%8.4%2.1%0.23%
Jun 202641.7%18.7%15%12.6%9.7%2.1%0.23%
Jul 202636.9%20.4%16.4%13.7%10.6%1.8%0.25%
Aug 202640.6%18.2%14.6%14.9%9.8%1.6%0.22%
Sep 202641.7%18.7%15%12.6%10.1%1.7%0.18%

How has the Razer and Turtle Beach comparison changed over the last 12 months?

3 findings
  • Razer was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming headset brands worldwide moved from 19.5% to 18.7%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming headset brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 362K.

How did search popularity change for gaming headset brands worldwide in September 2026?

1 change

  1. In September 2026, Razer gained share of searches among gaming headset brands worldwide, from 18.2% to 18.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Razer’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Razer

1 branded search term

  • razer

Turtle Beach

3 branded search terms

  • turtle beach
  • turtle beach headset
  • turtlebeach

How the Brand Demand Index is measured

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