Brandwave

Logitech vs SteelSeries:Which is searched more?

In August 2026, Logitech had more branded searches than SteelSeries among gaming headset brands worldwide. Logitech was estimated to have 1.7M branded searches compared to SteelSeries’ 555K, and held a 46.1% Share of Search versus SteelSeries’ 14.7%. These are worldwide searches for English-language branded terms.

Share of Search among gaming headset brands worldwide in August 2026Which is more popular in search, Logitech or SteelSeries?
Logitech46.1%1.7M searches
vs
SteelSeries14.7%555K searches

Follow Logitech vs SteelSeries and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Logitech or SteelSeries?

Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Logitech and SteelSeries among gaming headset brands worldwide, by month

Share of Search by month for Logitech, SteelSeries. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechSteelSeries
Oct 202549.7%12.7%
Nov 202545.7%14.1%
Dec 202545.2%13.9%
Jan 202645.7%14.2%
Feb 202645.4%13.8%
Mar 202645.4%13.8%
Apr 202648.9%12.6%
May 202648.8%12.6%
Jun 202647.8%12.5%
Jul 202643.1%13.6%
Aug 202646.1%14.7%
Sep 2026——

How has the Logitech and SteelSeries comparison changed over the last 12 months?

  • Logitech was ahead of SteelSeries in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide moved from 49.7% to 46.1%, and its estimated monthly branded searches moved from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 557K to 555K.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

SteelSeries

4 branded search terms

  • gaming mouse steelseries
  • steelseries
  • steelseries aerox
  • steelseries com

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.