Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 46.1% estimated Share of Search among gaming headset brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech46.1%
  2. Razer23.4%
  3. SteelSeries14.7%
  4. Turtle Beach8%
  5. HyperX6.5%
  6. Astro Gaming1.3%
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Which gaming headset brands compete with Logitech?

Logitech against gaming headset brands worldwide, by month

Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesTurtle BeachHyperXAstro Gaming
Oct 202549.7%23.9%12.7%6.9%5.6%1.2%
Nov 202545.7%26.3%14.1%6.2%6.2%1.3%
Dec 202545.2%25.9%13.9%7.5%6.2%1.3%
Jan 202645.7%26.5%14.2%6.3%6.3%1.1%
Feb 202645.4%25.9%13.8%7.5%6.1%1.2%
Mar 202645.4%25.9%13.8%7.5%6.1%1.2%
Apr 202648.9%23.9%12.6%6.8%6.8%1.1%
May 202648.8%24%12.6%6.8%6.8%0.98%
Jun 202647.8%23.4%12.5%8.3%6.8%1.1%
Jul 202643.1%25.8%13.6%9%7.3%1.2%
Aug 202646.1%23.4%14.7%8%6.5%1.3%
Sep 2026——————

  1. 1.Logitech

    46.1%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.

  2. 2.Razer

    23.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.

  3. 3.SteelSeries

    14.7%

    Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Turtle Beach

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.HyperX

    6.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Astro Gaming

    1.3%

    Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.

Compare search popularity between Logitech and its closest rivals

Every comparison with Logitech

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide decreased from 49.7% to 46.1%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide peaked at 49.7% in October 2025 and was lowest at 43.1% in July 2026.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

  3. In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

  4. In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

  5. In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.5%Show ranking
Ergonomic keyboard brands2nd of 65.8%Show ranking
Streaming webcam brands2nd of 534.3%Show ranking
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Shown above
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.6%Show ranking
Tablet case brands1st of 679.7%Show ranking
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.3%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

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How the Brand Demand Index is measured

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