Brandwave

How popular isTurtle Beach in search?

In September 2026, there were an estimated 362K branded searches for Turtle Beach worldwide which held steady over the last 12 months. Turtle Beach holds 7.5% estimated Share of Search among gaming peripheral brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech36%
  2. Razer18.1%
  3. Corsair17.6%
  4. HyperX11.3%
  5. SteelSeries9.5%
  6. Turtle Beach7.5%
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Which gaming peripheral brands compete with Turtle Beach?

Turtle Beach against gaming peripheral brands worldwide, by month

Share of Search by month for Logitech, Razer, Corsair, HyperX, SteelSeries, Turtle Beach. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairHyperXSteelSeriesTurtle Beach
Oct 202538.1%19%15.6%10.5%10.2%6.6%
Nov 202534.2%20.2%16.4%12.1%10.8%6.2%
Dec 202533.7%19.9%16.3%11.9%10.7%7.5%
Jan 202633.7%19.9%19.5%10.4%10.6%5.9%
Feb 202634.7%20.1%16.4%11%10.8%7%
Mar 202633.7%19.5%19.2%10.6%10.4%6.6%
Apr 202637.1%18%17.9%11%9.7%6.3%
May 202636.9%18.3%17.9%10.9%9.7%6.3%
Jun 202636.1%17.8%17.8%11.4%9.6%7.4%
Jul 202631.9%19.2%18.8%12.1%10.1%7.8%
Aug 202635.2%18%17.2%11%11.3%7.4%
Sep 202636%18.1%17.6%11.3%9.5%7.5%

  1. 1.Logitech

    36%

    Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Razer

    18.1%

    Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share +0.2 points.

  3. 3.Corsair

    17.6%

    Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.4 points.

  4. 4.HyperX

    11.3%

    Moved from 5th to 4th. 541K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.SteelSeries

    9.5%

    Moved from 4th to 5th. 455K estimated branded searches, -18% vs prior month. Share -1.8 points.

  6. 6.Turtle Beach

    7.5%

    Held 6th. 362K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Turtle Beach and its closest rivals

Every comparison with Turtle Beach

How has branded search demand for Turtle Beach changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Turtle Beach worldwide held steady at 362K.
  • Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide increased from 6.6% to 7.5%.
  • Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide peaked at 7.8% in July 2026 and was lowest at 5.9% in January 2026.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. In September 2026, Logitech gained estimated Share of Search among gaming peripheral brands worldwide, from 35.2% to 36%.

  2. In September 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands worldwide, from 11.3% to 9.5%.

  3. In September 2026, HyperX rose from 5th to 4th among gaming peripheral brands worldwide.

  4. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

Where does Turtle Beach compete?

Turtle Beach is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wireless headset brands6th of 77%Show ranking
Gaming peripheral brands6th of 67.5%Shown above
Gaming headset brands5th of 69.1%Show ranking

How is Turtle Beach measured?

Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • turtle beach
  • turtle beach headset
  • turtlebeach

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