Sony vs Turtle Beach:Which is searched more?
In September 2026, Sony had more branded searches than Turtle Beach among wireless headset brands worldwide. Sony had about 2.7 million branded searches, while Turtle Beach had 362,000. Sony made up 39.5% of all wireless headset brand searches we track, and Turtle Beach accounted for 5.2%. These are worldwide searches for English-language branded terms.
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Is Sony or Turtle Beach more popular in search?
Compare the wireless headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sony, Turtle Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Logitech | Corsair | Razer | HyperX | Turtle Beach | Jabra | SteelSeries | Bose |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 11.7% | 11.7% | 8.2% | 5.1% | 5.2% | 0.03% | 0.03% |
| Nov 2025 | 33.9% | 22.6% | 12.4% | 12.4% | 9.4% | 4.8% | 4.5% | 0.04% | 0.02% |
| Dec 2025 | 33.8% | 22.6% | 12.3% | 12.3% | 9.3% | 5.9% | 3.7% | 0.04% | 0.02% |
| Jan 2026 | 33.6% | 22.4% | 15% | 12.3% | 8.1% | 4.6% | 3.9% | 0.04% | 0.02% |
| Feb 2026 | 33.7% | 22.6% | 12.4% | 12.4% | 8.5% | 5.4% | 4.9% | 0.04% | 0.02% |
| Mar 2026 | 32.9% | 22% | 14.7% | 12.1% | 8.3% | 5.2% | 4.7% | 0.03% | 0.02% |
| Apr 2026 | 35.2% | 23.6% | 12.9% | 10.6% | 8.1% | 4.6% | 4.9% | 0.03% | 0.03% |
| May 2026 | 35.4% | 23.7% | 13% | 10.6% | 8.1% | 4.7% | 4.3% | 0.03% | 0.03% |
| Jun 2026 | 35% | 23.4% | 12.8% | 10.5% | 8.4% | 5.5% | 4.3% | 0.02% | 0.02% |
| Jul 2026 | 41.4% | 18.4% | 12.4% | 10.2% | 8.2% | 5.3% | 4.2% | 0.02% | 0.02% |
| Aug 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.8% | 5.2% | 4% | 0.03% | 0.02% |
| Sep 2026 | 39.5% | 21.6% | 11.9% | 9.7% | 7.8% | 5.2% | 4.3% | 0.03% | 0.02% |
How has the Sony and Turtle Beach comparison changed over the last 12 months?
3 findings
- Sony was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among wireless headset brands worldwide moved from 31.9% to 39.5%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among wireless headset brands worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 362K.
How did search popularity change for wireless headset brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sony’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sony
1 branded search term
- sony
Turtle Beach
3 branded search terms
- turtle beach
- turtle beach headset
- turtlebeach
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