How popular isTurtle Beach in search?
In September 2026, there were an estimated 362K branded searches for Turtle Beach worldwide which held steady over the last 12 months. Turtle Beach holds 7% estimated Share of Search among wireless headset brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wireless headset brands compete with Turtle Beach?
Share of Search by month for Logitech, Razer, Corsair, HyperX, SteelSeries, Turtle Beach, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | Corsair | HyperX | SteelSeries | Turtle Beach | Jabra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 17.7% | 14.5% | 9.8% | 9.4% | 6.1% | 7.1% |
| Nov 2025 | 32.1% | 18.9% | 15.4% | 11.3% | 10.2% | 5.9% | 6.2% |
| Dec 2025 | 32% | 18.8% | 15.4% | 11.3% | 10.1% | 7.1% | 5.2% |
| Jan 2026 | 31.9% | 18.8% | 18.4% | 9.8% | 10.1% | 5.5% | 5.5% |
| Feb 2026 | 32.4% | 18.8% | 15.3% | 10.2% | 10.1% | 6.5% | 6.7% |
| Mar 2026 | 31.5% | 18.2% | 18% | 9.9% | 9.7% | 6.1% | 6.5% |
| Apr 2026 | 34.5% | 16.8% | 16.7% | 10.2% | 9% | 5.8% | 7.1% |
| May 2026 | 34.5% | 17.2% | 16.8% | 10.2% | 9% | 5.9% | 6.4% |
| Jun 2026 | 33.8% | 16.7% | 16.6% | 10.6% | 8.9% | 6.9% | 6.4% |
| Jul 2026 | 29.8% | 17.9% | 17.6% | 11.2% | 9.5% | 7.3% | 6.8% |
| Aug 2026 | 32.9% | 16.8% | 16.1% | 10.3% | 10.6% | 6.9% | 6.4% |
| Sep 2026 | 33.5% | 16.9% | 16.4% | 10.5% | 8.8% | 7% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 1.7M | 0% | +0.6 points | |
| 2, held 2nd | 16.9% | 870K | -1.4% | 0 points | |
| 3, held 3rd | 16.4% | 844K | -0.08% | +0.3 points | |
| 4, moved from 5th to 4th | 10.5% | 541K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 455K | -18% | -1.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7% | 362K | 0% | +0.1 points | |
| 7, held 7th | 7% | 360K | +7.3% | +0.6 points |
1.
Logitech33.5%
Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Razer16.9%
Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share 0 points.
3.
Corsair16.4%
Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.3 points.
4.
HyperX10.5%
Moved from 5th to 4th. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.8%
Moved from 4th to 5th. 455K estimated branded searches, -18% vs prior month. Share -1.8 points.
7%
Held 6th. 362K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Jabra7%
Held 7th. 360K estimated branded searches, +7.3% vs prior month. Share +0.6 points.
Compare search popularity between Turtle Beach and its closest rivals
Every comparison with Turtle Beach
7 comparisons
How has branded search demand for Turtle Beach changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Turtle Beach worldwide held steady at 362K.
- Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among wireless headset brands worldwide increased from 6.1% to 7%.
- Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among wireless headset brands worldwide peaked at 7.3% in July 2026 and was lowest at 5.5% in January 2026.
- Across the 12 months ending September 2026, Turtle Beach rose from 7th to 6th among wireless headset brands worldwide.
How did search popularity change for wireless headset brands worldwide in September 2026?
5 changes
In September 2026, Jabra gained estimated Share of Search among wireless headset brands worldwide, from 6.4% to 7%.
In September 2026, Logitech gained estimated Share of Search among wireless headset brands worldwide, from 32.9% to 33.5%.
In September 2026, SteelSeries lost estimated Share of Search among wireless headset brands worldwide, from 10.6% to 8.8%.
In September 2026, HyperX rose from 5th to 4th among wireless headset brands worldwide.
Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.
Where does Turtle Beach compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wireless headset brands | 6th of 7 | 7% | Shown above |
| Gaming peripheral brands | 6th of 6 | 7.5% | Show ranking |
| Gaming headset brands | 5th of 6 | 9.1% | Show ranking |
How is Turtle Beach measured?
Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- turtle beach
- turtle beach headset
- turtlebeach
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