Brandwave

Turtle Beach vs Xbox:Which is more popular?

In September 2026, Xbox had more branded searches than Turtle Beach among game controller brands worldwide. Xbox had about 734,000 branded searches, while Turtle Beach had 12,100. Xbox made up 20.5% of all game controller brand searches we track, and Turtle Beach accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about game controller brands, Xbox appeared in all five answers and Turtle Beach in one. Xbox was mentioned before Turtle Beach in every answer.

Among game controller brands worldwide in September 2026

Who do people search for more?

Xbox, about 61 searches for every 1 for Turtle Beach

Xbox 734K searchesTurtle Beach 12.1K searches

Who does AI mention more?

Xbox, mentioned in every answer we collected

Xbox in 5 of 5Turtle Beach in 1 of 5

Who does AI recommend more?

Xbox, named ahead of Turtle Beach in every answer

Xbox first in 4Turtle Beach never first

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Top game controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xbox appeared in all five answers. Turtle Beach was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xbox was listed before Turtle Beach in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xbox1st
  2. 8BitDo1st
  3. GameSir3rd
  4. PlayStation4th
  5. Razer5th
  6. SCUF–
  7. Backbone–
  8. PowerA–
  9. GuliKit–
  10. Turtle Beach–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Turtle Beach or Xbox more popular in search?

This chart shows how often people search Google for Turtle Beach and Xbox by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

Turtle Beach and Xbox among game controller brands worldwide, by month

Share of searches by month for Xbox, Turtle Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthPlayStationXbox8BitDoGameSirSCUFBackbonePowerARazerGuliKitTurtle BeachNaconHORI
Oct 202545.4%26.1%9%7.3%7.6%1.5%1.1%0.78%0.66%0.3%0.21%0.09%
Nov 202546.7%28.5%8.1%5.4%7.4%1.5%0.81%0.61%0.49%0.27%0.19%0.06%
Dec 202548.7%29.2%7.1%5.8%5.3%1.7%0.75%0.62%0.43%0.28%0.16%0.06%
Jan 202645.1%25.5%11.6%7.8%5.8%1.3%0.96%0.72%0.57%0.26%0.19%0.07%
Feb 202640.8%28.5%10.2%8.4%7.7%1.4%1%0.73%0.62%0.28%0.24%0.08%
Mar 202644.4%26.2%9.4%9.4%6.3%1.3%1%0.77%0.69%0.25%0.22%0.08%
Apr 202643.6%26%10.9%8.9%6%1.5%0.95%0.78%0.66%0.29%0.22%0.09%
May 202637.9%29%11.6%9.5%8.1%1.2%0.83%0.72%0.7%0.26%0.23%0.08%
Jun 202643.2%28.7%8.9%8.9%6.6%1.1%0.89%0.59%0.65%0.29%0.18%0.07%
Jul 202642.8%27.7%9.1%9.1%7.4%1.3%0.91%0.69%0.55%0.3%0.18%0.09%
Aug 202641.8%25.7%10.8%10.8%6.6%1.2%0.89%0.67%0.65%0.36%0.21%0.09%
Sep 202648.8%20.5%10.3%10.3%6.3%1.2%0.85%0.64%0.51%0.34%0.2%0.08%

Xbox and Turtle Beach sell other things too, so only their searches that name this product count here, like “xbox controller”.

How has the Turtle Beach and Xbox comparison changed over the last 12 months?

3 findings
  • Xbox was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among game controller brands worldwide moved from 0.3% to 0.34%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide moved from 26.1% to 20.5%, and its estimated monthly branded searches moved from 874K to 734K.

How did search popularity change for game controller brands worldwide in September 2026?

2 changes

  1. In September 2026, Xbox lost share of searches among game controller brands worldwide, from 25.7% to 20.5%.

  2. Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Turtle Beach’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Turtle Beach

1 branded search term

  • turtle beach controller

Xbox

2 branded search terms

  • xbox controller
  • xbox wireless controller

How the Brand Demand Index is measured

Other head-to-heads among game controller brands

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