Brandwave

Audeze vs Turtle Beach:Which is more popular?

In September 2026, Turtle Beach had more branded searches than Audeze among gaming headset brands worldwide. Turtle Beach had about 362,000 branded searches, while Audeze had 60,500. Turtle Beach made up 10.1% of all gaming headset brand searches we track, and Audeze accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about gaming headset brands, Audeze appeared in three of the four answers and Turtle Beach in one. Audeze was mentioned before Turtle Beach in every answer that named either.

Among gaming headset brands worldwide in September 2026

Who do people search for more?

Turtle Beach, about 6 searches for every 1 for Audeze

Turtle Beach 362K searchesAudeze 60.5K searches

Who does AI mention more?

Audeze, mentioned in 3 of 4 answers, Turtle Beach in 1

Audeze in 3 of 4Turtle Beach in 1 of 4

Who does AI recommend more?

Audeze, named ahead of Turtle Beach in 3 of 3 answers

Audeze first in 3Turtle Beach never first

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Top gaming headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Audeze was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Turtle Beach was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Audeze was listed before Turtle Beach in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HyperX1st
  2. SteelSeries2nd
  3. Razer3rd
  4. Logitech4th
  5. Audeze5th
  6. Turtle Beach6th
  7. Astro Gaming7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HyperX4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SteelSeries4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audeze3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Turtle Beach1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Astro Gaming1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming headset brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Audeze or Turtle Beach more popular in search?

This chart shows how often people search Google for Audeze and Turtle Beach by name. Each line represents a brand's share of searches for all seven gaming headset brands we track, month by month, from English-language searches worldwide.

Audeze and Turtle Beach among gaming headset brands worldwide, by month

Share of searches by month for Turtle Beach, Audeze. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachAudezeAstro Gaming
Oct 202543.3%19.5%13.6%13.1%8.5%1.7%0.29%
Nov 202538.6%21.1%16%14.2%8.3%1.6%0.31%
Dec 202537.9%20.7%15.7%14%9.9%1.5%0.25%
Jan 202639.5%21.6%14.3%14.6%8.1%1.6%0.26%
Feb 202638.6%21.2%14.6%14.2%9.3%1.9%0.21%
Mar 202638.7%21.2%14.6%14.2%9%1.9%0.21%
Apr 202642.7%19.1%14.7%12.9%8.4%2.1%0.19%
May 202642.6%19.1%14.7%12.8%8.4%2.1%0.23%
Jun 202641.7%18.7%15%12.6%9.7%2.1%0.23%
Jul 202636.9%20.4%16.4%13.7%10.6%1.8%0.25%
Aug 202640.6%18.2%14.6%14.9%9.8%1.6%0.22%
Sep 202641.7%18.7%15%12.6%10.1%1.7%0.18%

How has the Audeze and Turtle Beach comparison changed over the last 12 months?

3 findings
  • Turtle Beach was ahead of Audeze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audeze’s share of searches among gaming headset brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming headset brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 362K.

How did search popularity change for gaming headset brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Audeze worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Audeze’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audeze

1 branded search term

  • audeze

Turtle Beach

3 branded search terms

  • turtle beach
  • turtle beach headset
  • turtlebeach

How the Brand Demand Index is measured

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