Brandwave

Backbone vs Turtle Beach:Which is more popular?

In September 2026, Backbone had more branded searches than Turtle Beach among game controller brands worldwide. Backbone had about 41,900 branded searches, while Turtle Beach had 12,100. Backbone made up 1.2% of all game controller brand searches we track, and Turtle Beach accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about game controller brands, Turtle Beach appeared in one of the five answers and Backbone in none.

Among game controller brands worldwide in September 2026

Who do people search for more?

Backbone, about 3 searches for every 1 for Turtle Beach

Backbone 41.9K searchesTurtle Beach 12.1K searches

Who does AI mention more?

Turtle Beach, mentioned in 1 of 5 answers, Backbone in 0

Turtle Beach in 1 of 5Backbone in 0 of 5

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Top game controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Turtle Beach was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Backbone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xbox1st
  2. 8BitDo1st
  3. GameSir3rd
  4. PlayStation4th
  5. Razer5th
  6. SCUF–
  7. Backbone–
  8. PowerA–
  9. GuliKit–
  10. Turtle Beach–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Backbone or Turtle Beach more popular in search?

This chart shows how often people search Google for Backbone and Turtle Beach by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

Backbone and Turtle Beach among game controller brands worldwide, by month

Share of searches by month for Backbone, Turtle Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthPlayStationXbox8BitDoGameSirSCUFBackbonePowerARazerGuliKitTurtle BeachNaconHORI
Oct 202545.4%26.1%9%7.3%7.6%1.5%1.1%0.78%0.66%0.3%0.21%0.09%
Nov 202546.7%28.5%8.1%5.4%7.4%1.5%0.81%0.61%0.49%0.27%0.19%0.06%
Dec 202548.7%29.2%7.1%5.8%5.3%1.7%0.75%0.62%0.43%0.28%0.16%0.06%
Jan 202645.1%25.5%11.6%7.8%5.8%1.3%0.96%0.72%0.57%0.26%0.19%0.07%
Feb 202640.8%28.5%10.2%8.4%7.7%1.4%1%0.73%0.62%0.28%0.24%0.08%
Mar 202644.4%26.2%9.4%9.4%6.3%1.3%1%0.77%0.69%0.25%0.22%0.08%
Apr 202643.6%26%10.9%8.9%6%1.5%0.95%0.78%0.66%0.29%0.22%0.09%
May 202637.9%29%11.6%9.5%8.1%1.2%0.83%0.72%0.7%0.26%0.23%0.08%
Jun 202643.2%28.7%8.9%8.9%6.6%1.1%0.89%0.59%0.65%0.29%0.18%0.07%
Jul 202642.8%27.7%9.1%9.1%7.4%1.3%0.91%0.69%0.55%0.3%0.18%0.09%
Aug 202641.8%25.7%10.8%10.8%6.6%1.2%0.89%0.67%0.65%0.36%0.21%0.09%
Sep 202648.8%20.5%10.3%10.3%6.3%1.2%0.85%0.64%0.51%0.34%0.2%0.08%

Turtle Beach sells other things too, so only its searches that name this product count here, like “turtle beach controller”.

How has the Backbone and Turtle Beach comparison changed over the last 12 months?

3 findings

How did search popularity change for game controller brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Backbone worldwide fell 18.2% over 12 measured months, from 51.2K to 41.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Backbone’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Backbone

2 branded search terms

  • backbone controller
  • backbone one

Turtle Beach

1 branded search term

  • turtle beach controller

How the Brand Demand Index is measured

Other head-to-heads among game controller brands

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