HyperX vs Turtle Beach:Which is more popular by branded search?
In August 2026, Turtle Beach had more branded searches than HyperX among gaming headset brands worldwide. Turtle Beach was estimated to have 301K branded searches compared to HyperX’s 246K, and held an 8% Share of Search versus HyperX’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HyperX or Turtle Beach?
Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Beach, HyperX. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | Turtle Beach | HyperX | Astro Gaming |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 23.9% | 12.7% | 6.9% | 5.6% | 1.2% |
| Nov 2025 | 45.7% | 26.3% | 14.1% | 6.2% | 6.2% | 1.3% |
| Dec 2025 | 45.2% | 25.9% | 13.9% | 7.5% | 6.2% | 1.3% |
| Jan 2026 | 45.7% | 26.5% | 14.2% | 6.3% | 6.3% | 1.1% |
| Feb 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Mar 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Apr 2026 | 48.9% | 23.9% | 12.6% | 6.8% | 6.8% | 1.1% |
| May 2026 | 48.8% | 24% | 12.6% | 6.8% | 6.8% | 0.98% |
| Jun 2026 | 47.8% | 23.4% | 12.5% | 8.3% | 6.8% | 1.1% |
| Jul 2026 | 43.1% | 25.8% | 13.6% | 9% | 7.3% | 1.2% |
| Aug 2026 | 46.1% | 23.4% | 14.7% | 8% | 6.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the HyperX and Turtle Beach comparison changed over the last 12 months?
3 findings
- Turtle Beach was ahead of HyperX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide moved from 5.6% to 6.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for gaming headset brands worldwide in August 2026?
2 changes
In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.
In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using HyperX’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HyperX
1 branded search term
- hyperx
Turtle Beach
1 branded search term
- turtle beach
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.