Brandwave

How popular isHyperX in search?

In August 2026, there were an estimated 246K branded searches for HyperX worldwide which held steady over the last 11 months. HyperX holds 6.5% estimated Share of Search among gaming headset brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech46.1%
  2. Razer23.4%
  3. SteelSeries14.7%
  4. Turtle Beach8%
  5. HyperX6.5%
  6. Astro Gaming1.3%
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Where does HyperX compete?

HyperX is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming headset brands5th of 66.5%Shown below
Podcast microphone brands2nd of 626%Show ranking

Which gaming headset brands compete with HyperX?

HyperX against gaming headset brands worldwide, by month

Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesTurtle BeachHyperXAstro Gaming
Oct 202549.7%23.9%12.7%6.9%5.6%1.2%
Nov 202545.7%26.3%14.1%6.2%6.2%1.3%
Dec 202545.2%25.9%13.9%7.5%6.2%1.3%
Jan 202645.7%26.5%14.2%6.3%6.3%1.1%
Feb 202645.4%25.9%13.8%7.5%6.1%1.2%
Mar 202645.4%25.9%13.8%7.5%6.1%1.2%
Apr 202648.9%23.9%12.6%6.8%6.8%1.1%
May 202648.8%24%12.6%6.8%6.8%0.98%
Jun 202647.8%23.4%12.5%8.3%6.8%1.1%
Jul 202643.1%25.8%13.6%9%7.3%1.2%
Aug 202646.1%23.4%14.7%8%6.5%1.3%
Sep 2026——————

  1. 1.Logitech

    46.1%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.

  2. 2.Razer

    23.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.

  3. 3.SteelSeries

    14.7%

    Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Turtle Beach

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.HyperX

    6.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Astro Gaming

    1.3%

    Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.

Compare search popularity between HyperX and its closest rivals

How has branded search demand for HyperX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HyperX worldwide held steady at 246K.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide increased from 5.6% to 6.5%.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide peaked at 7.3% in July 2026 and was lowest at 5.6% in October 2025.

How did search popularity change for gaming headset brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.

  3. In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.

  4. In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

  5. In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

How is HyperX measured?

Brandwave collects information about searches that people make online using HyperX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hyperx

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How the Brand Demand Index is measured

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