Brandwave

Boom Arm brands:Which are searched most?

In September 2026, HyperX was the most searched among boom Arm brands worldwide, with an estimated 541K branded searches and 26.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HyperX26.8%
  2. RODE19.5%
  3. Elgato19.3%
  4. YETI19.2%
  5. Shure10.9%
  6. Blue4.4%

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Share of SearchLeaderboard

Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boom Arm brands worldwide, by month

Share of Search by month for HyperX, RODE, Elgato, YETI, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEElgatoYETIShureBlue
Oct 202528.1%18.8%19.4%18%10.5%5.3%
Nov 202530.9%18.9%16.1%20.2%8.7%5.2%
Dec 202529.5%15%15.4%26.7%8.3%5.1%
Jan 202629.8%17.4%17.9%19.3%9.7%6%
Feb 202628.4%19.3%16.3%19.7%10.8%5.4%
Mar 202628.1%19.5%19.5%16.8%10.7%5.4%
Apr 202627.3%20.4%17%19.8%10.7%4.9%
May 202625.5%19.4%19.2%21.4%10.1%4.4%
Jun 202627.7%20.1%16.3%22.1%9.2%4.6%
Jul 202626.6%21.5%15.8%22.2%8.9%5.2%
Aug 202626.6%19.3%15.8%23.4%9.5%5.3%
Sep 202626.8%19.5%19.3%19.2%10.9%4.4%

This month’s ranking, September 2026

  1. 1.HyperX

    26.8%

    Held 1st. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.RODE

    19.5%

    Moved from 3rd to 2nd. 392K estimated branded searches, -0.02% vs prior month. Share +0.1 points.

  3. 3.Elgato

    19.3%

    Moved from 4th to 3rd. 389K estimated branded searches, +21.1% vs prior month. Share +3.5 points.

  4. 4.YETI

    19.2%

    Moved from 2nd to 4th. 388K estimated branded searches, -18.4% vs prior month. Share -4.2 points.

  5. 5.Shure

    10.9%

    Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.3 points.

  6. 6.Blue

    4.4%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among boom Arm brands worldwide?

In September 2026, HyperX was the most searched among boom Arm brands worldwide, with an estimated 541K branded searches and 26.8% estimated Share of Search within this set. RODE is in 2nd place, 7.3 percentage points behind at 19.5% Share of Search.

Global boom Arm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HyperX28.1% → 26.8%30.9%Nov 202525.5%May 20261st
RODE18.8% → 19.5%21.5%Jul 202615%Dec 20253rd → 2nd
Elgato19.4% → 19.3%19.5%Mar 202615.4%Dec 20252nd → 3rd
YETI18% → 19.2%26.7%Dec 202516.8%Mar 20264th
Shure10.5% → 10.9%10.9%Sep 20268.3%Dec 20255th
Blue5.3% → 4.4%6%Jan 20264.4%May 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among boom Arm brands worldwide decreased from 28.1% to 26.8%.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom Arm brands worldwide increased from 18.8% to 19.5%.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide increased from 18% to 19.2%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom Arm brands worldwide decreased from 5.3% to 4.4%.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among boom Arm brands worldwide peaked at 30.9% in November 2025 and was lowest at 25.5% in May 2026.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom Arm brands worldwide peaked at 21.5% in July 2026 and was lowest at 15% in December 2025.
  • Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom Arm brands worldwide peaked at 19.5% in March 2026 and was lowest at 15.4% in December 2025.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide peaked at 26.7% in December 2025 and was lowest at 16.8% in March 2026.
  • Across the 12 months ending September 2026, Shure’s estimated Share of Search among boom Arm brands worldwide peaked at 10.9% in September 2026 and was lowest at 8.3% in December 2025.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom Arm brands worldwide peaked at 6% in January 2026 and was lowest at 4.4% in May 2026.
  • Across the 12 months ending September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.
  • Across the 12 months ending September 2026, Elgato fell from 2nd to 3rd among boom Arm brands worldwide.
  • Across the 12 months ending September 2026, Shure held steady: its estimated Share of Search among boom Arm brands worldwide moved less than 0.5 percentage points.

How did search popularity change for boom Arm brands worldwide in September 2026?

  1. In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, Shure gained estimated Share of Search among boom Arm brands worldwide, from 9.5% to 10.9%.

  3. In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.

  4. In September 2026, Blue lost estimated Share of Search among boom Arm brands worldwide, from 5.3% to 4.4%.

  5. In September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.

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