Brandwave

Elgato vs Yellowtec:Which is more popular?

In September 2026, Yellowtec had more branded searches than Elgato among boom arm brands worldwide. Yellowtec had about 2,400 branded searches, while Elgato had 720. Yellowtec made up 0.24% of all boom arm brand searches we track, and Elgato accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about boom arm brands, Elgato appeared in all five answers and Yellowtec in two. Elgato was mentioned before Yellowtec in four out of five answers.

Among boom arm brands worldwide in September 2026

Who do people search for more?

Yellowtec, about 3 searches for every 1 for Elgato

Yellowtec 2.4K searchesElgato 720 searches

Who does AI mention more?

Elgato, mentioned in every answer we collected

Elgato in 5 of 5Yellowtec in 2 of 5

Who does AI recommend more?

Elgato, named ahead of Yellowtec in 4 of 5 answers

Elgato first in 4Yellowtec first in 1

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Top boom arm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. Yellowtec was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elgato was listed before Yellowtec in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elgato1st
  2. RODE2nd
  3. Shure3rd
  4. Yellowtec4th
  5. Blue5th
  6. HyperX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shure4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RODE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellowtec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boom arm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Elgato or Yellowtec more popular in search?

This chart shows how often people search Google for Elgato and Yellowtec by name. Each line represents a brand's share of searches for all six boom arm brands we track, month by month, from English-language searches worldwide.

Elgato and Yellowtec among boom arm brands worldwide, by month

Share of searches by month for Yellowtec, Elgato. The figures are in the table below the chart.

View monthly share of searches table
MonthHyperXShureRODEBlueYellowtecElgato
Oct 202553.8%20%15.8%10.1%0.18%0.07%
Nov 202558.4%16.5%15%9.9%0.15%0.08%
Dec 202559.5%16.8%13.1%10.4%0.15%0.08%
Jan 202655.9%18.2%14.4%11.2%0.2%0.07%
Feb 202653.4%20.4%15.7%10.3%0.18%0.07%
Mar 202653.4%20.4%15.7%10.3%0.18%0.07%
Apr 202652.8%20.7%16.9%9.4%0.16%0.07%
May 202652.9%20.9%16.7%9.1%0.3%0.07%
Jun 202655.5%18.3%16.7%9.1%0.2%0.07%
Jul 202654.4%18.2%16.6%10.6%0.19%0.07%
Aug 202653.4%19.2%16.4%10.7%0.19%0.07%
Sep 202653.2%21.6%16.2%8.7%0.24%0.07%

How has the Elgato and Yellowtec comparison changed over the last 12 months?

3 findings
  • Yellowtec was ahead of Elgato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Yellowtec’s share of searches among boom arm brands worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for boom arm brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Yellowtec worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elgato’s and Yellowtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

1 branded search term

  • elgato boom arm

Yellowtec

1 branded search term

  • yellowtec

How the Brand Demand Index is measured

Other head-to-heads among boom arm brands

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