How popular isElgato in search?
In September 2026, there were an estimated 396K branded searches for Elgato worldwide which held steady over the last 12 months. Elgato holds 17.5% estimated Share of Search among boom arm brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boom arm brands compete with Elgato?
Share of Search by month for YETI, HyperX, Elgato, RODE, Shure, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | HyperX | Elgato | RODE | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 25.6% | 18% | 13.9% | 9.5% | 4.8% |
| Nov 2025 | 30.5% | 28.1% | 15% | 13.7% | 7.9% | 4.7% |
| Dec 2025 | 37.4% | 26.1% | 13.9% | 10.6% | 7.4% | 4.5% |
| Jan 2026 | 27.5% | 27.8% | 17% | 13.1% | 9% | 5.5% |
| Feb 2026 | 28.6% | 26.3% | 15.5% | 14.4% | 10% | 5.1% |
| Mar 2026 | 29% | 24.9% | 17.7% | 14% | 9.5% | 4.8% |
| Apr 2026 | 32.7% | 24% | 15.3% | 14.3% | 9.4% | 4.3% |
| May 2026 | 37.7% | 21.2% | 16.3% | 12.9% | 8.4% | 3.6% |
| Jun 2026 | 40.9% | 22% | 13.4% | 12.8% | 7.3% | 3.6% |
| Jul 2026 | 41% | 21.6% | 13.3% | 12.6% | 7.2% | 4.2% |
| Aug 2026 | 38.9% | 22.2% | 13.6% | 13% | 7.9% | 4.5% |
| Sep 2026 | 31.2% | 23.8% | 17.5% | 13.9% | 9.7% | 3.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 708K | -25.4% | -7.7 points | |
| 2, held 2nd | 23.8% | 541K | 0% | +1.7 points | |
| 3, held 3rd | 17.5% | 396K | +19.8% | +3.9 points | |
| 4, held 4th | 13.9% | 315K | -0.6% | +0.9 points | |
| 5, held 5th | 9.7% | 219K | +12.9% | +1.7 points | |
| 6, held 6th | 3.9% | 88.8K | -18.2% | -0.5 points |
1.
YETI31.2%
Held 1st. 708K estimated branded searches, -25.4% vs prior month. Share -7.7 points.
2.
HyperX23.8%
Held 2nd. 541K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Elgato17.5%
Held 3rd. 396K estimated branded searches, +19.8% vs prior month. Share +3.9 points.
4.
RODE13.9%
Held 4th. 315K estimated branded searches, -0.6% vs prior month. Share +0.9 points.
5.
Shure
9.7%
Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.7 points.
6.
Blue3.9%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Elgato and its closest rivals
Every comparison with Elgato
22 comparisons
- Elgato vs HyperX
- Elgato vs Insta360
- Elgato vs Logitech
- Elgato vs OBS Studio
- Elgato vs Razer
- Elgato vs YETI
- Elgato vs RODE
- Elgato vs Shure
- Elgato vs Emart
- Bandicam vs Elgato
- Amaran vs Elgato
- Elgato vs Godox
- Blue vs Elgato
- Elgato vs Neewer
- Elgato vs OBSBOT
- Aputure vs Elgato
- Elgato vs Lume Cube
- Elgato vs XSplit
- DigiPower vs Elgato
- Elgato vs LimoStudio
- Elgato vs Fancierstudio
- Elgato vs Webaround
How has branded search demand for Elgato changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elgato worldwide held steady, from 405K to 396K.
- Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom arm brands worldwide peaked at 18% in October 2025 and was lowest at 13.3% in July 2026.
How did search popularity change for boom arm brands worldwide in September 2026?
6 changes
In September 2026, Elgato gained estimated Share of Search among boom arm brands worldwide, from 13.6% to 17.5%.
In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 7.9% to 9.7%.
In September 2026, HyperX gained estimated Share of Search among boom arm brands worldwide, from 22.2% to 23.8%.
In September 2026, RODE gained estimated Share of Search among boom arm brands worldwide, from 13% to 13.9%.
In September 2026, YETI lost estimated Share of Search among boom arm brands worldwide, from 38.9% to 31.2%.
In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 4.5% to 3.9%.
Where does Elgato compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Game capture software | 2nd of 4 | 7.4% | Show ranking |
| Webcam brands | 4th of 5 | 8.1% | Show ranking |
| Streaming webcam brands | 3rd of 4 | 13.1% | Show ranking |
| Boom arm brands | 3rd of 6 | 17.5% | Shown above |
| Webcam light brands | 2nd of 6 | 17.7% | Show ranking |
| Mic arm brands | 1st of 3 | 49.5% | Show ranking |
| Ring lights | 1st of 6 | 50.4% | Show ranking |
| Green screen brands | 1st of 6 | 58.7% | Show ranking |
How is Elgato measured?
Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- elgato
- elgato boom arm
- elgato facecam
- elgato game capture
- elgato green screen
- elgato mic arm
- elgato webcam
- webcam elgato
Who owns Elgato?
Elgato is owned by 
Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.
Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Elgato your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.