Brandwave

How popular isElgato?

In September 2026, people searched for Elgato by name about 413,000 times worldwide, about the same as the previous year. These searches made up 1.5% of all global ring light brand searches, placing Elgato sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about ring light brands, Elgato appeared in one of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Elgato is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. AmaranShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GodoxShare of searches 32.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. NeewerShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AputureShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElgatoShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top ring light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elgato is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neewer1st
  2. Lume Cube2nd
  3. UBeesize3rd
  4. Elgato4th
  5. Godox5th
  6. Amaran–
  7. Aputure–
  8. DigiPower–
  9. Sensyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ring light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ring light brands compete with Elgato?

Elgato against ring light brands worldwide, by month

Share of searches by month for Amaran, Godox, Neewer, Aputure, Lume Cube, Elgato. The figures are in the table below the chart.

View monthly share of searches table
MonthAmaranGodoxNeewerAputureLume CubeElgatoDigiPowerUBeesizeSensyne
Oct 202542.1%25.6%18.1%8.6%2.3%1.8%0.75%0.58%0.26%
Nov 202547%23.3%16.9%7.8%2.1%1.5%0.69%0.44%0.24%
Dec 202548.8%24.4%14.9%6.7%2.2%1.4%0.64%0.69%0.3%
Jan 202642%25.5%18.8%8.2%2.3%1.7%0.7%0.58%0.26%
Feb 202638.5%28.5%20.2%7.8%2.2%1.5%0.64%0.53%0.22%
Mar 202637.3%27.3%22.2%7.5%2.5%1.6%0.89%0.51%0.21%
Apr 202641.1%25.5%19.9%8.3%2.3%1.4%0.82%0.56%0.23%
May 202641.3%25.6%20.6%6.8%2.3%1.3%1.3%0.57%0.24%
Jun 202642.7%26.8%18.5%7.1%1.9%1.3%0.89%0.59%0.22%
Jul 202649.3%25.6%14.8%5.8%1.9%1.2%0.82%0.45%0.21%
Aug 202640.5%31%17.5%5.8%2.3%1.2%0.82%0.56%0.23%
Sep 202635.6%32.9%19.1%7.2%2%1.5%0.9%0.6%0.22%

  1. 1.Amaran

    35.6%

    Held 1st. 143K estimated branded searches, -17.3% vs prior month. Share -5 points.

  2. 2.Godox

    32.9%

    Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Neewer

    19.1%

    Held 3rd. 77K estimated branded searches, +2.9% vs prior month. Share +1.6 points.

  4. 4.Aputure

    7.2%

    Held 4th. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.4 points.

  5. 5.Lume Cube

    2%

    Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.3 points.

  6. 6.Elgato

    1.5%

    Held 6th. 6K estimated branded searches, +15.4% vs prior month. Share +0.3 points.

  7. 7.DigiPower

    0.9%

    Held 7th. 3.6K estimated branded searches, +3.7% vs prior month. Share +0.1 points.

  8. 8.UBeesize

    0.6%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sensyne

    0.22%

    Held 9th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Elgato and its closest rivals

Every comparison with Elgato

25 comparisons

How has branded search demand for Elgato changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elgato worldwide held steady, from 424K to 413K.
  • Across the 12 months ending September 2026, Elgato’s share of searches among ring light brands worldwide held steady, from 1.8% to 1.5%.

How did search popularity change for ring light brands worldwide in September 2026?

6 changes

  1. In September 2026, Godox gained share of searches among ring light brands worldwide, from 31% to 32.9%.

  2. In September 2026, Neewer gained share of searches among ring light brands worldwide, from 17.5% to 19.1%.

  3. In September 2026, Aputure gained share of searches among ring light brands worldwide, from 5.8% to 7.2%.

  4. In September 2026, Amaran lost share of searches among ring light brands worldwide, from 40.5% to 35.6%.

  5. Estimated monthly branded searches for Elgato worldwide fell 33.3% over 12 measured months, from 9K to 6K in September 2026.

  6. Estimated monthly branded searches for Sensyne worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Elgato’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elgato
  • elgato boom arm
  • elgato facecam
  • elgato game capture
  • elgato green screen
  • elgato key light
  • elgato mic arm
  • elgato ring light
  • elgato webcam
  • webcam elgato

How the Brand Demand Index is measured

Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Elgato compete?

Elgato is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Game capture software4th of 40.09%Show ranking
Webcam brands4th of 57.9%Show ranking
Streaming webcam brands4th of 40.73%Show ranking
Webcam light brands4th of 61.2%Show ranking
Boom arm brands6th of 60.07%Show ranking
Ring light brands6th of 91.5%Shown above
Green screen brands3rd of 71.6%Show ranking
Mic arm brands3rd of 30.94%Show ranking
Creator with pink hair and a pink jacket

Is Elgato your brand?

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