Brandwave

Elgato vs Westcott:Which is more popular?

In September 2026, Elgato had more branded searches than Westcott among green screen brands worldwide. Elgato had about 4,400 branded searches, while Westcott had 1,370. Elgato made up 1.6% of all green screen brand searches we track, and Westcott accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about green screen brands, Westcott appeared in four of the five answers and Elgato in three. Westcott was mentioned before Elgato in two out of three answers.

Among green screen brands worldwide in September 2026

Who do people search for more?

Elgato, about 3 searches for every 1 for Westcott

Elgato 4.4K searchesWestcott 1.4K searches

Who does AI mention more?

Westcott, mentioned in 4 of 5 answers, Elgato in 3

Westcott in 4 of 5Elgato in 3 of 5

Who does AI recommend more?

Westcott, named ahead of Elgato in 2 of 3 answers

Westcott first in 2Elgato first in 1

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Top green screen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westcott was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elgato was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Westcott was listed before Elgato in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westcott1st
  2. Neewer2nd
  3. Elgato3rd
  4. Emart4th
  5. LimoStudio–
  6. Fancierstudio–
  7. Webaround–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westcott4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neewer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LimoStudio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fancierstudio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webaround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about green screen brands

5 answers

  • Asked ChatGPT

    “Which green screen brand should I buy?”

    1. 1Neewer
    2. 2Westcott
    3. 3Emart
    4. 4Elgato

  • Asked ChatGPT

    “What are the best green screen brands?”

    1. 1Elgato
    2. 2Neewer
    3. 3Westcott
    4. 4Emart

  • Asked ChatGPT

    “What's the best green screen brand for video and photo use?”

    1. 1Westcott
    2. 2Elgato
    3. 3Neewer

  • Searched Google, AI Overview

    “green screen backdrop”

    1. 1Westcott

  • Searched Google, AI Overview

    “portable green screen”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Elgato or Westcott more popular in search?

    This chart shows how often people search Google for Elgato and Westcott by name. Each line represents a brand's share of searches for all seven green screen brands we track, month by month, from English-language searches worldwide.

    Elgato and Westcott among green screen brands worldwide, by month

    Share of searches by month for Elgato, Westcott. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEmartNeewerElgatoWestcottLimoStudioFancierstudioWebaround
    Oct 202571%26.1%1.9%0.6%0.23%0.14%0.04%
    Nov 202570.9%26.1%1.9%0.71%0.19%0.11%0.05%
    Dec 202574.6%22.4%2%0.63%0.17%0.14%0.05%
    Jan 202671%26.1%1.9%0.6%0.25%0.11%0.05%
    Feb 202674.5%22.4%2%0.62%0.26%0.1%0.05%
    Mar 202671%26.1%1.9%0.59%0.2%0.14%0.05%
    Apr 202671%26%1.9%0.59%0.28%0.17%0.07%
    May 202674.3%22.4%2.4%0.5%0.24%0.12%0.05%
    Jun 202674%22.3%3%0.39%0.19%0.12%0.06%
    Jul 202676.6%18.9%3.8%0.4%0.2%0.1%0.04%
    Aug 202674.3%22.4%2.4%0.61%0.16%0.1%0.04%
    Sep 202675%22.6%1.6%0.51%0.2%0.1%0.04%

    How has the Elgato and Westcott comparison changed over the last 12 months?

    3 findings
    • Elgato was ahead of Westcott in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Elgato’s share of searches among green screen brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
    • Across the 12 months ending September 2026, Westcott’s share of searches among green screen brands worldwide moved from 0.6% to 0.51%, and its estimated monthly branded searches moved from 1.7K to 1.4K.

    How did search popularity change for green screen brands worldwide in September 2026?

    2 changes

    1. In September 2026, Elgato lost share of searches among green screen brands worldwide, from 2.4% to 1.6%.

    2. Estimated monthly branded searches for Westcott worldwide fell 19.9% over 12 measured months, from 1.7K to 1.4K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Elgato’s and Westcott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Elgato

    1 branded search term

    • elgato green screen

    Westcott

    2 branded search terms

    • westcott green screen
    • westcott lighting

    How the Brand Demand Index is measured

    Other head-to-heads among green screen brands

    Creator with pink hair and a pink jacket

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