Brandwave

Webcam light brands:Which brands are most popular in search?

In August 2026, Logitech was the most searched among webcam light brands worldwide, with an estimated 1.7M branded searches and 83.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech83.7%
  2. Elgato15.4%
  3. Neewer0.47%
  4. Aputure0.32%
  5. Lume Cube0.09%
  6. DigiPower0.03%

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Share of SearchLeaderboard

Compare the webcam light brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among webcam light brands worldwide, by month

Share of Search by month for Logitech, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechElgatoNeewerAputureLume CubeDigiPower
Oct 202583.8%15.3%0.38%0.38%0.06%0.03%
Nov 202583.9%15.1%0.46%0.38%0.07%0.03%
Dec 202584%15.1%0.46%0.31%0.07%0.02%
Jan 202683.9%15.2%0.46%0.31%0.06%0.02%
Feb 202684%15%0.56%0.37%0.07%0.02%
Mar 202681.4%17.6%0.54%0.36%0.07%0.03%
Apr 202683.7%15.2%0.57%0.38%0.08%0.03%
May 202681.1%17.9%0.56%0.3%0.07%0.09%
Jun 202683.7%15.4%0.48%0.32%0.06%0.03%
Jul 202680.9%18%0.55%0.37%0.07%0.03%
Aug 202683.7%15.4%0.47%0.32%0.09%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Logitech

    83.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.7 points.

  2. 2.Elgato

    15.4%

    Held 2nd. 322K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Neewer

    0.47%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Aputure

    0.32%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lume Cube

    0.09%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

  6. 6.DigiPower

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among webcam light brands worldwide?

In August 2026, Logitech was the most searched among webcam light brands worldwide, with an estimated 1.7M branded searches and 83.7% estimated Share of Search within this set. Elgato is in 2nd place, 68.2 percentage points behind at 15.4% Share of Search.

Global webcam light brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Logitech83.8% → 83.7%84%Dec 202580.9%Jul 20261st
Elgato15.3% → 15.4%18%Jul 202615%Feb 20262nd
Neewer0.38% → 0.47%0.57%Apr 20260.38%Oct 20254th → 3rd
Aputure0.38% → 0.32%0.38%Apr 20260.3%May 20263rd → 4th
Lume Cube0.06% → 0.09%0.09%Aug 20260.06%Jan 20265th
DigiPower0.03%0.09%May 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam light brands worldwide peaked at 84% in December 2025 and was lowest at 80.9% in July 2026.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam light brands worldwide peaked at 18% in July 2026 and was lowest at 15% in February 2026.
  • Across the 11 months ending August 2026, Neewer rose from 4th to 3rd among webcam light brands worldwide.
  • Across the 11 months ending August 2026, Aputure fell from 3rd to 4th among webcam light brands worldwide.
  • Across the 11 months ending August 2026, Logitech, Elgato, Lume Cube and DigiPower held steady: their estimated Share of Search among webcam light brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for webcam light brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam light brands worldwide, from 80.9% to 83.7%.

  2. In August 2026, Elgato lost estimated Share of Search among webcam light brands worldwide, from 18% to 15.4%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for DigiPower worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

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