Elgato vs Magewell:Which is more popular?
In September 2026, Elgato had more branded searches than Magewell among capture card brands worldwide. Elgato had about 57,000 branded searches, while Magewell had 4,900. Elgato made up 66.5% of all capture card brand searches we track, and Magewell accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about capture card brands, Elgato appeared in all five answers and Magewell in none.
Who do people search for more?
Elgato, about 12 searches for every 1 for Magewell
Who does AI mention more?
Elgato, mentioned in every answer we collected
Who does AI recommend more?
Elgato, the only one of the two named
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Top capture card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. Magewell did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about capture card brands
5 answers
Asked ChatGPT
“What's the best capture card for streaming?”
Asked ChatGPT
“Which capture card should I buy for a console?”
Asked ChatGPT
“What capture card works best with a camera for streaming?”
Searched Google, AI Overview
“capture card”
Searched Google, AI Overview
“best capture card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Elgato or Magewell more popular in search?
This chart shows how often people search Google for Elgato and Magewell by name. Each line represents a brand's share of searches for all five capture card brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elgato, Magewell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | AVerMedia | Magewell | Blackmagic Design | Hauppauge |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.1% | 6% | 2.7% | 0.23% |
| Nov 2025 | 60.6% | 30.5% | 5.8% | 2.8% | 0.25% |
| Dec 2025 | 64.9% | 27.8% | 5% | 2% | 0.28% |
| Jan 2026 | 63.4% | 27.9% | 6% | 2.5% | 0.22% |
| Feb 2026 | 63.3% | 27.8% | 6.3% | 2.4% | 0.27% |
| Mar 2026 | 64.8% | 27.7% | 5.3% | 2% | 0.23% |
| Apr 2026 | 63.6% | 27.3% | 6.3% | 2.5% | 0.18% |
| May 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Jun 2026 | 63.1% | 27.7% | 6.5% | 2.5% | 0.22% |
| Jul 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Aug 2026 | 62.5% | 28.4% | 6.4% | 2.5% | 0.27% |
| Sep 2026 | 66.5% | 25.3% | 5.7% | 2.2% | 0.16% |
Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.
How has the Elgato and Magewell comparison changed over the last 12 months?
3 findings
- Elgato was ahead of Magewell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide moved from 57% to 66.5%, and its estimated monthly branded searches moved from 51.3K to 57K.
- Across the 12 months ending September 2026, Magewell’s share of searches among capture card brands worldwide moved from 6% to 5.7%, and its estimated monthly branded searches moved from 5.4K to 4.9K.
How did search popularity change for capture card brands worldwide in September 2026?
2 changes
In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.
In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Elgato’s and Magewell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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