Brandwave

How popular isOBS Studio in search?

In September 2026, there were an estimated 4.8M branded searches for OBS Studio worldwide which held steady over the last 12 months. OBS Studio holds 96.4% estimated Share of Search among game capture software worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OBS Studio96.4%
  2. Bandicam3.4%
  3. XSplit0.16%
  4. Elgato0.09%
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Which game capture software compete with OBS Studio?

OBS Studio against game capture software worldwide, by month

Share of Search by month for OBS Studio, Bandicam. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioBandicamXSplitElgato
Oct 202594.6%5%0.37%0.11%
Nov 202595.9%3.7%0.33%0.08%
Dec 202595.1%4.5%0.33%0.08%
Jan 202696.1%3.6%0.22%0.08%
Feb 202695.5%4.1%0.3%0.09%
Mar 202694.6%5%0.3%0.11%
Apr 202696%3.7%0.22%0.08%
May 202695.6%4.1%0.2%0.07%
Jun 202696.4%3.3%0.16%0.06%
Jul 202695.2%4.5%0.22%0.08%
Aug 202695.2%4.5%0.22%0.08%
Sep 202696.4%3.4%0.16%0.09%
  1. 1.OBS Studio

    96.4%

    Held 1st. 4.7M estimated branded searches, +11% vs prior month. Share +1.2 points.

  2. 2.Bandicam

    3.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.

  3. 3.XSplit

    0.16%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Elgato

    0.09%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between OBS Studio and its closest rivals

How has branded search demand for OBS Studio changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OBS Studio worldwide held steady at 4.8M.
  • Across the 12 months ending September 2026, OBS Studio’s estimated Share of Search among game capture software worldwide increased from 94.6% to 96.4%.
  • Across the 12 months ending September 2026, OBS Studio’s estimated Share of Search among game capture software worldwide peaked at 96.4% in June 2026 and was lowest at 94.6% in October 2025.

How did search popularity change for game capture software worldwide in September 2026?

  1. In September 2026, OBS Studio gained estimated Share of Search among game capture software worldwide, from 95.2% to 96.4%.

  2. In September 2026, Bandicam lost estimated Share of Search among game capture software worldwide, from 4.5% to 3.4%.

  3. Estimated monthly branded searches for XSplit worldwide fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Elgato worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Where does OBS Studio compete?

OBS Studio is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Live streaming software1st of 680.6%Show ranking
Screen recording tools1st of 888.4%Show ranking
Screen recording apps1st of 696.3%Show ranking
Screen recording software1st of 796.6%Show ranking
Game capture software1st of 496.4%Shown above

How is OBS Studio measured?

Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • obs
  • obs screen recording
  • obs studio
  • obsstudio

Do you work for OBS Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is OBS Studio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.