Brandwave

How popular isLoom in search?

In September 2026, there were an estimated 122K branded searches for Loom worldwide which is up 20.8% over the last 12 months. Loom holds 2.9% estimated Share of Search among screen recording software worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OBS Studio87.4%
  2. Zight3.3%
  3. ScreenPal2.9%
  4. Loom2.9%
  5. Camtasia1.7%
  6. Snagit1.7%
  7. Tella0.07%
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Which screen recording software compete with Loom?

Loom against screen recording software worldwide, by month

Share of Search by month for OBS Studio, Zight, ScreenPal, Loom. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioZightScreenPalLoomCamtasiaSnagitTella
Oct 202588%1%3.3%2.6%2.8%2.3%0.06%
Nov 202589.4%0.77%2.9%2.3%2.5%2%0.09%
Dec 202590.1%0.77%2.8%2.6%2.1%1.7%0.06%
Jan 202690.7%0.87%2.5%2.4%1.9%1.5%0.06%
Feb 202687.4%2%2.6%3.3%2.3%2.3%0.08%
Mar 202683.3%4.1%3.2%4.4%2.6%2.2%0.11%
Apr 202685.6%3.7%3%4%2%1.6%0.14%
May 202684.9%4.3%2.7%3.9%2.2%1.8%0.15%
Jun 202689.6%2.7%1.6%3.1%1.5%1.5%0.06%
Jul 202685.6%3.9%2.1%4.5%2.1%1.7%0.1%
Aug 202686%3.9%2.6%3.6%2.1%1.7%0.1%
Sep 202687.4%3.3%2.9%2.9%1.7%1.7%0.07%

  1. 1.OBS Studio

    87.4%

    Held 1st. 3.7M estimated branded searches, +22.6% vs prior month. Share +1.4 points.

  2. 2.Zight

    3.3%

    Held 2nd. 140K estimated branded searches, +0.56% vs prior month. Share -0.7 points.

  3. 3.ScreenPal

    2.9%

    Moved from 4th to 3rd. 126K estimated branded searches, +37.9% vs prior month. Share +0.4 points.

  4. 4.Loom

    2.9%

    Moved from 3rd to 4th. 122K estimated branded searches, -4.7% vs prior month. Share -0.8 points.

  5. 5.Camtasia

    1.7%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Snagit

    1.7%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Tella

    0.07%

    Held 7th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.

Compare search popularity between Loom and its closest rivals

Every comparison with Loom

How has branded search demand for Loom changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Loom worldwide rose from 101K to 122K.
  • Across the 12 months ending September 2026, Loom’s estimated Share of Search among screen recording software worldwide peaked at 4.5% in July 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for screen recording software worldwide in September 2026?

  1. In September 2026, OBS Studio gained estimated Share of Search among screen recording software worldwide, from 86% to 87.4%.

  2. In September 2026, Loom lost estimated Share of Search among screen recording software worldwide, from 3.6% to 2.9%.

  3. In September 2026, Zight lost estimated Share of Search among screen recording software worldwide, from 3.9% to 3.3%.

  4. ScreenPal’s estimated Share of Search among screen recording software worldwide has gained ground for 3 months in a row, from 1.6% to 2.9% in September 2026.

  5. Estimated monthly branded searches for Tella worldwide rose 11.6% over 12 measured months, from 2.5K to 2.8K in September 2026.

  6. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

Where does Loom compete?

Loom is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording tools4th of 82.8%Show ranking
Screen recording software4th of 72.9%Shown above
Screen recording apps4th of 67.6%Show ranking
Screen capture tools2nd of 524.8%Show ranking
Screenshot and screencast tools2nd of 628%Show ranking

How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • loom screen recorder
  • loom video

Do you work for Loom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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