Brandwave

How popular isLoom?

In September 2026, people searched for Loom by name about 129,000 times worldwide, a 20.8% increase from the previous year. These searches made up 79% of all global personalized sales video platform searches, placing Loom first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about personalized sales video platforms, Loom appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Loom is the most searched of 7 competitors and the third most recommended in AI answers.

  1. LoomShare of searches 79%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. VidyardShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. DubbShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Hippo VideoShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BHumanShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top personalized sales video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Loom is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sendspark1st
  2. Vidyard2nd
  3. Loom3rd
  4. Hippo Video4th
  5. Bonjoro5th
  6. Dubb–
  7. BHuman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vidyard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sendspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hippo Video3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonjoro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BHuman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personalized sales video platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which personalized sales video platforms compete with Loom?

Loom against personalized sales video platforms worldwide, by month

Share of searches by month for Loom, Vidyard, Dubb. The figures are in the table below the chart.

View monthly share of searches table
MonthLoomVidyardDubbHippo VideoBHumanSendsparkBonjoro
Oct 202562.4%22.8%3.8%3.1%3.3%3%1.6%
Nov 202565.7%19.7%3.2%3.2%3.5%3.2%1.4%
Dec 202563.4%23.2%3.1%3.1%3.3%2.5%1.4%
Jan 202668.5%20.5%2.6%2.8%1.6%2.7%1.2%
Feb 202672%17.7%2.4%2.9%1.4%2.3%1.3%
Mar 202675.5%15.2%2.1%2.5%1.4%2%1.1%
Apr 202675.5%15.2%2.4%2.5%1.4%2%0.9%
May 202678.3%12.9%2.5%2.1%1.2%2.1%0.95%
Jun 202678.7%13%2.1%2.1%1.4%1.7%0.94%
Jul 202679.1%13%2.1%1.8%1.4%1.7%0.94%
Aug 202678.3%12.9%3.1%2.1%1.4%1.4%0.93%
Sep 202679%13%2.5%1.8%1.4%1.4%0.96%

  1. 1.Loom

    79%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Vidyard

    13%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Dubb

    2.5%

    Held 3rd. 3.5K estimated branded searches, -19.2% vs prior month. Share -0.6 points.

  4. 4.Hippo Video

    1.8%

    Held 4th. 2.5K estimated branded searches, -16.7% vs prior month. Share -0.3 points.

  5. 5.BHuman

    1.4%

    Held 5th. 2K estimated branded searches, +1% vs prior month. Share 0 points.

  6. 6.Sendspark

    1.4%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bonjoro

    0.96%

    Held 7th. 1.3K estimated branded searches, +2.3% vs prior month. Share 0 points.

Compare popularity between Loom and its closest rivals

Every comparison with Loom

20 comparisons

How has branded search demand for Loom changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loom worldwide rose from 107K to 129K.
  • Across the 12 months ending September 2026, Loom’s share of searches among personalized sales video platforms worldwide increased from 62.4% to 79%.
  • Across the 12 months ending September 2026, Loom’s share of searches among personalized sales video platforms worldwide peaked at 79.1% in July 2026 and was lowest at 62.4% in October 2025.

How did search popularity change for personalized sales video platforms worldwide in September 2026?

6 changes

  1. In September 2026, Loom gained share of searches among personalized sales video platforms worldwide, from 78.3% to 79%.

  2. In September 2026, Dubb lost share of searches among personalized sales video platforms worldwide, from 3.1% to 2.5%.

  3. Estimated monthly branded searches for BHuman worldwide fell 48.4% over 12 measured months, from 3.9K to 2K in September 2026.

  4. Estimated monthly branded searches for Sendspark worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Vidyard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Hippo Video worldwide fell 32.9% over 12 measured months, from 3.6K to 2.5K in September 2026.

How are Loom’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loom com
  • loom screen recorder
  • loom screen recording
  • loom video

Do you work for Loom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Loom compete?

Loom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Screen recording software5th of 121.9%Show ranking
Screen capture tools8th of 100.36%Show ranking
Personalized sales video platforms1st of 779%Shown above
Creator with pink hair and a pink jacket

Is Loom your brand?

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