Brandwave

Camtasia vs Loom:Which is searched more?

In August 2026, Loom had more branded searches than Camtasia among screen recording apps worldwide. Loom was estimated to have 152K branded searches compared to Camtasia’s 74K, and held an 8.7% Share of Search versus Camtasia’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among screen recording apps worldwide in August 2026Which is more popular in search, Camtasia or Loom?
Camtasia4.3%74K searches
vs
Loom8.7%152K searches

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Which is more popular in search, Camtasia or Loom?

Compare the screen recording apps engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Camtasia and Loom among screen recording apps worldwide, by month

Share of Search by month for Loom, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthLoomCamtasia
Oct 20257.8%6.4%
Nov 20257.8%6.4%
Dec 20259.4%5.3%
Jan 202610.8%6.1%
Feb 202610%5.1%
Mar 202613.3%5.5%
Apr 202613.5%4.6%
May 202611.4%4.8%
Jun 202611.9%4.1%
Jul 202612%4.1%
Aug 20268.7%4.3%
Sep 2026——

How has the Camtasia and Loom comparison changed over the last 12 months?

  • Loom was ahead of Camtasia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide moved from 7.8% to 8.7%, and its estimated monthly branded searches moved from 134K to 152K.

How did search popularity change for screen recording apps worldwide in August 2026?

  1. In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%.

  2. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Loom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Loom

4 branded search terms

  • loom com
  • loom screen recorder
  • loom screen recording
  • loom video

How the Brand Demand Index is measured

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