Brandwave

How popular isScreencastify?

In September 2026, people searched for Screencastify by name about 92,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 1.4% of all global screen recording software searches, placing Screencastify seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about screen recording software, Screencastify did not appear in any of the answers.

Search and AI answers in September 2026

Screencastify is the seventh most searched of 12 competitors and not listed in any AI answer.

  1. OBS StudioShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ClipchampShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. DescriptShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. ZightShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ScreencastifyShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screencastify did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. +2 more
  9. Snagit10th
  10. Zight–
  11. Screencastify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screencastify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which screen recording software compete with Screencastify?

Screencastify against screen recording software worldwide, by month

Share of searches by month for OBS Studio, Clipchamp, Descript, Zight, Screencastify. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

  1. 1.OBS Studio

    70.7%

    Held 1st. 4.8M estimated branded searches, +8.5% vs prior month. Share +1 points.

  2. 2.Clipchamp

    14.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Descript

    4.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Zight

    2%

    Held 4th. 140K estimated branded searches, +0.56% vs prior month. Share -0.1 points.

  5. 5.Loom

    1.9%

    Held 5th. 129K estimated branded searches, -3.6% vs prior month. Share -0.2 points.

  6. 6.ScreenPal

    1.9%

    Held 6th. 126K estimated branded searches, +37.9% vs prior month. Share +0.4 points.

  7. 7.Screencastify

    1.4%

    Moved from 8th to 7th. 92K estimated branded searches, +47.3% vs prior month. Share +0.4 points.

  8. 8.Camtasia

    1.1%

    Moved from 7th to 8th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Snagit

    1.1%

    Held 9th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  10. 10.Screen Studio

    0.49%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  11. 11.ScreenRec

    0.4%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Tella

    0.04%

    Held 12th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.

Compare popularity between Screencastify and its closest rivals

Every comparison with Screencastify

11 comparisons

How has branded search demand for Screencastify changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Screencastify worldwide fell from 138K to 92K.
  • Across the 12 months ending September 2026, Screencastify’s share of searches among screen recording software worldwide decreased from 1.9% to 1.4%.
  • Across the 12 months ending September 2026, Screencastify’s share of searches among screen recording software worldwide peaked at 1.9% in October 2025 and was lowest at 0.68% in July 2026.
  • Across the 12 months ending September 2026, Screencastify fell from 4th to 7th among screen recording software worldwide.

How did search popularity change for screen recording software worldwide in September 2026?

6 changes

  1. In September 2026, OBS Studio gained share of searches among screen recording software worldwide, from 69.6% to 70.7%.

  2. In September 2026, Clipchamp lost share of searches among screen recording software worldwide, from 15.7% to 14.7%.

  3. ScreenPal’s share of searches among screen recording software worldwide has gained ground for 3 months in a row, from 0.98% to 1.9% in September 2026.

  4. In September 2026, Screencastify rose from 8th to 7th among screen recording software worldwide.

  5. In September 2026, Camtasia fell from 7th to 8th among screen recording software worldwide.

  6. Estimated monthly branded searches for Zight worldwide rose 248.6% over 12 measured months, from 40K to 140K in September 2026.

How are Screencastify’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Screencastify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • app screencastify
  • screen recorder screencastify
  • screencastify
  • screencastify app
  • screencastify com
  • screencastify online
  • screencastify recorder
  • screencastify screen recorder
  • screencastify software
  • screencastify video recorder

Do you work for Screencastify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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