Brandwave

How popular isCamtasia in search?

In September 2026, there were an estimated 74K branded searches for Camtasia worldwide which is down 32.7% over the last 12 months. Camtasia holds 1.5% estimated Share of Search among screen recording software worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OBS Studio96.6%
  2. Camtasia1.5%
  3. Snagit1.5%
  4. Loom0.24%
  5. ScreenPal0.13%
  6. Zight0.09%
  7. Tella0.01%
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Which screen recording software compete with Camtasia?

Camtasia against screen recording software worldwide, by month

Share of Search by month for OBS Studio, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioCamtasiaSnagitLoomScreenPalZightTella
Oct 202595.2%2.2%1.8%0.54%0.2%0.13%0.01%
Nov 202595.6%2%1.6%0.49%0.15%0.12%0.03%
Dec 202596%1.6%1.3%0.73%0.12%0.12%0.02%
Jan 202696.1%1.6%1.3%0.71%0.1%0.14%0.02%
Feb 202695.4%1.8%1.8%0.79%0.16%0.11%0.03%
Mar 202694.4%2.1%1.7%1.4%0.16%0.1%0.05%
Apr 202695.5%1.6%1.3%1.3%0.14%0.1%0.08%
May 202695.5%1.8%1.4%0.96%0.13%0.16%0.07%
Jun 202696.6%1.2%1.2%0.8%0.09%0.07%0.02%
Jul 202695.9%1.6%1.3%1.1%0.09%0.08%0.03%
Aug 202696.5%1.6%1.3%0.39%0.12%0.08%0.03%
Sep 202696.6%1.5%1.5%0.24%0.13%0.09%0.01%

  1. 1.OBS Studio

    96.6%

    Held 1st. 4.8M estimated branded searches, +8.5% vs prior month. Share +0.1 points.

  2. 2.Camtasia

    1.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snagit

    1.5%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Loom

    0.24%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  5. 5.ScreenPal

    0.13%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Zight

    0.09%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Tella

    0.01%

    Held 7th. 720 estimated branded searches, -55% vs prior month. Share 0 points.

Compare search popularity between Camtasia and its closest rivals

Every comparison with Camtasia

How has branded search demand for Camtasia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K.
  • Across the 12 months ending September 2026, Camtasia’s estimated Share of Search among screen recording software worldwide decreased from 2.2% to 1.5%.

How did search popularity change for screen recording software worldwide in September 2026?

  1. Estimated monthly branded searches for Tella worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  2. Estimated monthly branded searches for Loom worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in September 2026.

  3. Estimated monthly branded searches for ScreenPal worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Zight worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  6. Estimated monthly branded searches for Snagit worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Camtasia compete?

Camtasia is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording tools6th of 81.4%Show ranking
Screen recording apps2nd of 61.5%Show ranking
Screen recording software2nd of 71.5%Shown above
Screen capture tools2nd of 519.4%Show ranking
Screenshot and screencast tools1st of 636.2%Show ranking

How is Camtasia measured?

Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • camtasia

Do you work for Camtasia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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