Brandwave

Camtasia vs Zight:Which is more popular by branded search?

In August 2026, Zight had more branded searches than Camtasia among screen recording apps worldwide. Zight was estimated to have 139K branded searches compared to Camtasia’s 74K, and held an 8% Share of Search versus Camtasia’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among screen recording apps worldwide in August 2026Which is more popular in search, Camtasia or Zight?
Camtasia4.3%74K searches
vs
Zight8%139K searches

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Which is more popular in search, Camtasia or Zight?

Compare the screen recording apps engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Camtasia and Zight among screen recording apps worldwide, by month

Share of Search by month for Zight, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomZightScreenPalCamtasiaSnagit
Oct 202571.1%7.8%2%7.5%6.4%5.3%
Nov 202571%7.8%2%7.5%6.4%5.3%
Dec 202571.8%9.4%2%7.1%5.3%4.4%
Jan 202667.3%10.8%2.8%8.1%6.1%5%
Feb 202669.3%10%4.5%5.9%5.1%5.1%
Mar 202661.3%13.3%8.6%6.8%5.5%4.5%
Apr 202662.3%13.5%8.7%7.1%4.6%3.8%
May 202664.8%11.4%9.2%5.9%4.8%3.9%
Jun 202667.7%11.9%7.7%4.4%4.1%4.1%
Jul 202668.4%12%7.8%4.3%4.1%3.4%
Aug 202670.3%8.7%8%5.3%4.3%3.5%
Sep 2026——————

How has the Camtasia and Zight comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Zight took it in March 2026.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording apps worldwide moved from 2% to 8%, and its estimated monthly branded searches moved from 34K to 139K.

How did search popularity change for screen recording apps worldwide in August 2026?

  1. Estimated monthly branded searches for Zight worldwide rose 307.8% over 11 measured months, from 34K to 139K in August 2026.

  2. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Zight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Zight

6 branded search terms

  • cloud app screen recorder
  • cloudapp
  • zight
  • zight app
  • zight com
  • zight screen recorder

How the Brand Demand Index is measured

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