Brandwave

How popular isClipchamp?

In September 2026, people searched for Clipchamp by name about 1 million times worldwide, a 33.3% decrease from the previous year. These searches made up 14.7% of all global screen recording software searches, placing Clipchamp second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about screen recording software, Clipchamp appeared in two of the five answers and was the ninth most recommended of the 12.

Search and AI answers in September 2026

Clipchamp is the second most searched of 12 competitors and the ninth most recommended in AI answers.

  1. OBS StudioShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ClipchampShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. DescriptShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. ZightShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LoomShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Clipchamp is the ninth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. Tella8th
  9. Clipchamp9th
  10. Snagit10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which screen recording software compete with Clipchamp?

Clipchamp against screen recording software worldwide, by month

Share of searches by month for OBS Studio, Clipchamp, Descript, Zight. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

  1. 1.OBS Studio

    70.7%

    Held 1st. 4.8M estimated branded searches, +8.5% vs prior month. Share +1 points.

  2. 2.Clipchamp

    14.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Descript

    4.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Zight

    2%

    Held 4th. 140K estimated branded searches, +0.56% vs prior month. Share -0.1 points.

  5. 5.Loom

    1.9%

    Held 5th. 129K estimated branded searches, -3.6% vs prior month. Share -0.2 points.

  6. 6.ScreenPal

    1.9%

    Held 6th. 126K estimated branded searches, +37.9% vs prior month. Share +0.4 points.

  7. 7.Screencastify

    1.4%

    Moved from 8th to 7th. 92K estimated branded searches, +47.3% vs prior month. Share +0.4 points.

  8. 8.Camtasia

    1.1%

    Moved from 7th to 8th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Snagit

    1.1%

    Held 9th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  10. 10.Screen Studio

    0.49%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  11. 11.ScreenRec

    0.4%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Tella

    0.04%

    Held 12th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.

Compare popularity between Clipchamp and its closest rivals

Every comparison with Clipchamp

20 comparisons

How has branded search demand for Clipchamp changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clipchamp worldwide fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among screen recording software worldwide decreased from 20.4% to 14.7%.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among screen recording software worldwide peaked at 20.4% in October 2025 and was lowest at 13.6% in January 2026.

How did search popularity change for screen recording software worldwide in September 2026?

6 changes

  1. In September 2026, OBS Studio gained share of searches among screen recording software worldwide, from 69.6% to 70.7%.

  2. In September 2026, Clipchamp lost share of searches among screen recording software worldwide, from 15.7% to 14.7%.

  3. ScreenPal’s share of searches among screen recording software worldwide has gained ground for 3 months in a row, from 0.98% to 1.9% in September 2026.

  4. In September 2026, Screencastify rose from 8th to 7th among screen recording software worldwide.

  5. In September 2026, Camtasia fell from 7th to 8th among screen recording software worldwide.

  6. Estimated monthly branded searches for Zight worldwide rose 248.6% over 12 measured months, from 40K to 140K in September 2026.

How are Clipchamp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clipchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clipchamp

How the Brand Demand Index is measured

Who owns Clipchamp?

Clipchamp is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Clipchamp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Clipchamp compete?

Clipchamp is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software3rd of 84%Show ranking
Online video editing platforms3rd of 64.2%Show ranking
Screen recording software2nd of 1214.7%Shown above
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