Brandwave

Clipchamp vs Snagit:Which is more popular?

In September 2026, Clipchamp had more branded searches than Snagit among screen recording software worldwide. Clipchamp had about 1 million branded searches, while Snagit had 74,000. Clipchamp made up 14.7% of all screen recording software searches we track, and Snagit accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about screen recording software, Clipchamp and Snagit each appeared in two of the five answers. Clipchamp and Snagit were each mentioned first in two of the four answers that named either.

Among screen recording software worldwide in September 2026

Who do people search for more?

Clipchamp, about 14 searches for every 1 for Snagit

Clipchamp 1M searchesSnagit 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Clipchamp in 2 of 5Snagit in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Clipchamp first in 2Snagit first in 2

Follow Clipchamp vs Snagit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Snagit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clipchamp and Snagit were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. Tella8th
  9. Clipchamp9th
  10. Snagit10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clipchamp or Snagit more popular in search?

This chart shows how often people search Google for Clipchamp and Snagit by name. Each line represents a brand's share of searches for all 12 screen recording software we track, month by month, from English-language searches worldwide.

Clipchamp and Snagit among screen recording software worldwide, by month

Share of searches by month for Clipchamp, Snagit. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

How has the Clipchamp and Snagit comparison changed over the last 12 months?

3 findings
  • Clipchamp was ahead of Snagit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among screen recording software worldwide moved from 20.4% to 14.7%, and its estimated monthly branded searches moved from 1.5M to 1M.
  • Across the 12 months ending September 2026, Snagit’s share of searches among screen recording software worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for screen recording software worldwide in September 2026?

2 changes

  1. In September 2026, Clipchamp lost share of searches among screen recording software worldwide, from 15.7% to 14.7%.

  2. Estimated monthly branded searches for Snagit worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clipchamp’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clipchamp

1 branded search term

  • clipchamp

Snagit

1 branded search term

  • snagit

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free