Brandwave

How popular isSnagit in search?

In September 2026, there were an estimated 74K branded searches for Snagit worldwide which is down 18.2% over the last 12 months. Snagit holds 1.4% estimated Share of Search among screen recording software worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OBS Studio89.9%
  2. Zight2.6%
  3. ScreenPal2.4%
  4. Loom2.3%
  5. Camtasia1.4%
  6. Snagit1.4%
  7. Tella0.05%
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Which screen recording software compete with Snagit?

Snagit against screen recording software worldwide, by month

Share of Search by month for OBS Studio, Zight, ScreenPal, Loom, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioZightScreenPalLoomCamtasiaSnagitTella
Oct 202591.1%0.76%2.4%1.9%2.1%1.7%0.05%
Nov 202591.9%0.59%2.2%1.7%1.9%1.6%0.07%
Dec 202592.4%0.59%2.1%2%1.6%1.3%0.04%
Jan 202692.5%0.7%2%1.9%1.5%1.3%0.05%
Feb 202690.7%1.5%1.9%2.4%1.7%1.7%0.06%
Mar 202687.6%3%2.4%3.3%2%1.6%0.08%
Apr 202689.1%2.8%2.3%3%1.5%1.2%0.11%
May 202688.9%3.1%2%2.9%1.6%1.3%0.11%
Jun 202691.8%2.2%1.2%2.5%1.1%1.1%0.05%
Jul 202689.8%2.8%1.5%3.2%1.5%1.2%0.07%
Aug 202689.9%2.8%1.9%2.6%1.5%1.2%0.07%
Sep 202689.9%2.6%2.4%2.3%1.4%1.4%0.05%
  1. 1.OBS Studio

    89.9%

    Held 1st. 4.8M estimated branded searches, +8.5% vs prior month. Share 0 points.

  2. 2.Zight

    2.6%

    Held 2nd. 140K estimated branded searches, +0.56% vs prior month. Share -0.2 points.

  3. 3.ScreenPal

    2.4%

    Moved from 4th to 3rd. 126K estimated branded searches, +37.9% vs prior month. Share +0.5 points.

  4. 4.Loom

    2.3%

    Moved from 3rd to 4th. 122K estimated branded searches, -4.7% vs prior month. Share -0.3 points.

  5. 5.Camtasia

    1.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Snagit

    1.4%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  7. 7.Tella

    0.05%

    Held 7th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.

Compare search popularity between Snagit and its closest rivals

How has branded search demand for Snagit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Snagit worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Snagit fell from 5th to 6th among screen recording software worldwide.

How did search popularity change for screen recording software worldwide in September 2026?

  1. In September 2026, ScreenPal overtook Loom to rank 3rd among screen recording software worldwide, with 2.4% estimated Share of Search.

  2. Estimated monthly branded searches for Zight worldwide rose 249.2% over 12 measured months, from 40K to 140K in September 2026.

  3. Estimated monthly branded searches for Loom worldwide rose 20.8% over 12 measured months, from 101K to 122K in September 2026.

  4. Estimated monthly branded searches for Tella worldwide rose 11.6% over 12 measured months, from 2.5K to 2.8K in September 2026.

  5. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  6. Estimated monthly branded searches for Snagit worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Snagit compete?

Snagit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording tools7th of 81.4%Show ranking
Screen recording software6th of 71.4%Shown above
Screen recording apps6th of 61.4%Show ranking
Screenshot tools4th of 58.1%Show ranking
Screen capture tools4th of 515.1%Show ranking
Screenshot and screencast tools4th of 617%Show ranking

How is Snagit measured?

Brandwave collects information about searches that people make online using Snagit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • snagit

Do you work for Snagit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Snagit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.