Brandwave

ScreenPal vs Snagit:Which is more popular by branded search?

In August 2026, ScreenPal had more branded searches than Snagit among screen recording apps worldwide. ScreenPal was estimated to have 91.5K branded searches compared to Snagit’s 60.5K, and held a 5.3% Share of Search versus Snagit’s 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among screen recording apps worldwide in August 2026Which is more popular in search, ScreenPal or Snagit?
ScreenPal5.3%91.5K searches
vs
Snagit3.5%60.5K searches

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Which is more popular in search, ScreenPal or Snagit?

Compare the screen recording apps engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ScreenPal and Snagit among screen recording apps worldwide, by month

Share of Search by month for ScreenPal, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomZightScreenPalCamtasiaSnagit
Oct 202571.1%7.8%2%7.5%6.4%5.3%
Nov 202571%7.8%2%7.5%6.4%5.3%
Dec 202571.8%9.4%2%7.1%5.3%4.4%
Jan 202667.3%10.8%2.8%8.1%6.1%5%
Feb 202669.3%10%4.5%5.9%5.1%5.1%
Mar 202661.3%13.3%8.6%6.8%5.5%4.5%
Apr 202662.3%13.5%8.7%7.1%4.6%3.8%
May 202664.8%11.4%9.2%5.9%4.8%3.9%
Jun 202667.7%11.9%7.7%4.4%4.1%4.1%
Jul 202668.4%12%7.8%4.3%4.1%3.4%
Aug 202670.3%8.7%8%5.3%4.3%3.5%
Sep 2026——————

How has the ScreenPal and Snagit comparison changed over the last 12 months?

  • ScreenPal was ahead of Snagit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording apps worldwide moved from 7.5% to 5.3%, and its estimated monthly branded searches moved from 128K to 91.5K.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording apps worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for screen recording apps worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screen recording apps worldwide, from 4.3% to 5.3%.

  2. Estimated monthly branded searches for Snagit worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ScreenPal’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ScreenPal

7 branded search terms

  • screen pal
  • screencast o matic
  • screenpal
  • screenpal app
  • screenpal com
  • screenpal screen recorder
  • screenpal software

Snagit

1 branded search term

  • snagit

How the Brand Demand Index is measured

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