How popular isMicrosoft Dynamics 365 in search?

In August 2026, there were an estimated 40.3K branded searches for Microsoft Dynamics 365 worldwide which is down 12.1% over the last 11 months. Microsoft Dynamics 365 holds 0.81% estimated Share of Search among CRM platforms worldwide and is ranked 6th of 9 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

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Which CRM platforms compete with Microsoft Dynamics 365?

Microsoft Dynamics 365 against CRM platforms worldwide, by month

Month	Salesforce	HubSpot	Zoho CRM	Pipedrive	Attio	Microsoft Dynamics 365	monday CRM	Close	Freshsales
Oct 2025	47.3%	31.1%	11.4%	7%	0.92%	0.83%	0.78%	0.35%	0.35%
Nov 2025	46.5%	30.2%	11.4%	8.3%	1.1%	0.85%	0.78%	0.41%	0.42%
Dec 2025	51.2%	27.5%	10.5%	7.5%	1.2%	0.82%	0.69%	0.37%	0.38%
Jan 2026	48.1%	31.6%	9.8%	7.1%	1.1%	0.77%	0.79%	0.41%	0.34%
Feb 2026	52.7%	27.4%	10.2%	6.1%	1.4%	0.8%	0.69%	0.36%	0.35%
Mar 2026	48.9%	31.3%	9.4%	6.8%	1.3%	0.91%	0.66%	0.4%	0.34%
Apr 2026	48.9%	31.9%	9.8%	5.8%	1.6%	0.72%	0.57%	0.41%	0.29%
May 2026	52.7%	28.6%	8.7%	6.1%	1.7%	0.93%	0.58%	0.43%	0.32%
Jun 2026	49.6%	31.2%	9.9%	5.6%	1.6%	0.93%	0.53%	0.4%	0.26%
Jul 2026	51.5%	27.8%	10.3%	6.2%	2%	0.97%	0.56%	0.43%	0.25%
Aug 2026	51.3%	29.3%	10.4%	5.2%	1.8%	0.81%	0.48%	0.44%	0.26%
Sep 2026	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Salesforce	51.3%	2.6M	-5.4%	-0.2 points
2, held 2nd	HubSpot	29.3%	1.5M	+0.23%	+1.5 points
3, held 3rd	Zoho CRM Zoho	10.4%	519K	-4.1%	+0.1 points
4, held 4th	Pipedrive	5.2%	262K	-19.6%	-1 points
5, held 5th	Attio	1.8%	88.9K	-15.8%	-0.2 points
6, held 6th	Microsoft Dynamics 365 Microsoft	0.81%	40.3K	-21.1%	-0.2 points
7, held 7th	monday CRM monday.com	0.48%	23.9K	-18.6%	-0.1 points
8, held 8th	Close	0.44%	22.2K	-2.2%	0 points
9, held 9th	Freshsales Freshworks	0.26%	13K	-2.2%	0 points

1.Salesforce
51.3%
held 1st · 2.6M estimated branded searches · -5.4% vs prior month · -0.2 points
2.HubSpot
29.3%
held 2nd · 1.5M estimated branded searches · +0.23% vs prior month · +1.5 points
3.Zoho CRM
10.4%
held 3rd · 519K estimated branded searches · -4.1% vs prior month · +0.1 points
4.Pipedrive
5.2%
held 4th · 262K estimated branded searches · -19.6% vs prior month · -1 points
5.Attio
1.8%
held 5th · 88.9K estimated branded searches · -15.8% vs prior month · -0.2 points
6.Microsoft Dynamics 365
0.81%
held 6th · 40.3K estimated branded searches · -21.1% vs prior month · -0.2 points
7.monday CRM
0.48%
held 7th · 23.9K estimated branded searches · -18.6% vs prior month · -0.1 points
8.Close
0.44%
held 8th · 22.2K estimated branded searches · -2.2% vs prior month · 0 points
9.Freshsales
0.26%
held 9th · 13K estimated branded searches · -2.2% vs prior month · 0 points

Compare search popularity between Microsoft Dynamics 365 and its closest rivals

How has branded search demand for Microsoft Dynamics 365 changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell from 45.9K to 40.3K.
Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms worldwide held steady, from 0.83% to 0.81%.

How did search popularity change for CRM platforms worldwide in August 2026?

6 changes

In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.
In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.

How is Microsoft Dynamics 365 measured?

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms