Brandwave

Attio vs Microsoft Dynamics 365:Which is more popular by branded search?

In August 2026, Attio had more branded searches than Microsoft Dynamics 365 among CRM platforms worldwide. Attio was estimated to have 88.9K branded searches compared to Microsoft Dynamics 365’s 40.3K, and held a 1.8% Share of Search versus Microsoft Dynamics 365’s 0.81%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, Attio or Microsoft Dynamics 365?
Attio1.8%88.9K searches
vs
Microsoft Dynamics 3650.81%40.3K searches

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Which is more popular in search, Attio or Microsoft Dynamics 365?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Attio and Microsoft Dynamics 365 among CRM platforms worldwide, by month

Share of Search by month for Attio, Microsoft Dynamics 365. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the Attio and Microsoft Dynamics 365 comparison changed over the last 12 months?

  • Attio was ahead of Microsoft Dynamics 365 in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide moved from 0.92% to 1.8%, and its estimated monthly branded searches moved from 51K to 88.9K.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms worldwide moved from 0.83% to 0.81%, and its estimated monthly branded searches moved from 45.9K to 40.3K.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.

  2. Estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell 12.1% over 11 measured months, from 45.9K to 40.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Attio’s and Microsoft Dynamics 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Attio

17 branded search terms

  • attio
  • attio ai
  • attio app
  • attio apps
  • attio call intelligence
  • attio chrome extension
  • attio crm
  • attio crm pricing
  • attio demo
  • attio desktop app
  • attio download
  • attio extension
  • attio forms
  • attio pricing
  • attio sequences
  • attio workflow
  • attio workflows

Microsoft Dynamics 365

27 branded search terms

  • 365 dynamics crm
  • crm dynamics 365
  • crm for dynamics 365
  • crm in dynamics 365
  • dynamics 365 crm
  • dynamics 365 crm pricing
  • dynamics 365 customer insights
  • dynamics 365 customer relationship management
  • dynamics 365 for crm
  • dynamics 365 marketing
  • dynamics 365 sale
  • dynamics 365 sales
  • dynamics 365 sales pricing
  • dynamics crm
  • dynamics crm 365
  • microsoft 365 dynamics crm
  • microsoft crm dynamics 365
  • microsoft dynamics 365 crm
  • microsoft dynamics 365 crm software
  • microsoft dynamics 365 customer relationship management
  • microsoft dynamics 365 for sales
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 sales pricing
  • microsoft dynamics crm
  • microsoft dynamics crm 365
  • ms dynamics 365 crm
  • sales dynamics 365

How the Brand Demand Index is measured

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