Attio vs Salesforce:Which is more popular by branded search?
In August 2026, Salesforce had more branded searches than Attio among CRM platforms worldwide. Salesforce was estimated to have 2.6M branded searches compared to Attio’s 88.9K, and held a 51.3% Share of Search versus Attio’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Attio or Salesforce?
Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salesforce, Attio. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Attio and Salesforce comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of Attio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide moved from 0.92% to 1.8%, and its estimated monthly branded searches moved from 51K to 88.9K.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide moved from 47.3% to 51.3%, and its estimated monthly branded searches held steady at 2.6M.
How did search popularity change for CRM platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Attio’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Attio
17 branded search terms
- attio
- attio ai
- attio app
- attio apps
- attio call intelligence
- attio chrome extension
- attio crm
- attio crm pricing
- attio demo
- attio desktop app
- attio download
- attio extension
- attio forms
- attio pricing
- attio sequences
- attio workflow
- attio workflows
Salesforce
71 branded search terms
- agentforce
- app salesforce
- commerce cloud
- crm analytics salesforce
- data cloud salesforce
- experience cloud
- experience cloud salesforce
- marketing cloud
- marketing cloud account engagement
- sales cloud
- sales cloud pricing salesforce
- sales cloud salesforce
- salesforce
- salesforce agentforce
- salesforce app
- salesforce automation crm
- salesforce cloud
- salesforce com
- salesforce commerce cloud
- salesforce cost
- salesforce cpq
- salesforce crm
- salesforce crm analytics
- salesforce crm company
- salesforce crm free
- salesforce crm management
- salesforce crm platform
- salesforce crm pricing
- salesforce crm software
- salesforce crm system
- salesforce crm tool
- salesforce customer 360
- salesforce customer management
- salesforce customer relationship
- salesforce customer relationship management
- salesforce customer relationship management system
- salesforce data cloud
- salesforce demo
- salesforce einstein
- salesforce enterprise
- salesforce essentials
- salesforce experience cloud
- salesforce financial services cloud
- salesforce for crm
- salesforce for small business
- salesforce for small companies
- salesforce free trial
- salesforce health cloud
- salesforce lead management
- salesforce marketing cloud
- salesforce marketing cloud pricing
- salesforce mobile app
- salesforce nonprofit cloud
- salesforce pardot
- salesforce platform
- salesforce price
- salesforce pricing
- salesforce pricing sales cloud
- salesforce relationship management
- salesforce sales
- salesforce sales cloud
- salesforce sales cloud crm
- salesforce sales cloud pricing
- salesforce service
- salesforce service cloud
- salesforce service cloud pricing
- salesforce software
- salesforce starter
- salesforce.com
- salesforcecpq
- service cloud
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.