Brandwave

Pipedrive vs Zoho CRM:Which is more popular by branded search?

In August 2026, Zoho CRM had more branded searches than Pipedrive among CRM platforms worldwide. Zoho CRM was estimated to have 519K branded searches compared to Pipedrive’s 262K, and held a 10.4% Share of Search versus Pipedrive’s 5.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, Pipedrive or Zoho CRM?
Pipedrive5.2%262K searches
vs
Zoho CRM10.4%519K searches
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Which is more popular in search, Pipedrive or Zoho CRM?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pipedrive and Zoho CRM among CRM platforms worldwide, by month

Share of Search by month for Zoho CRM, Pipedrive. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the Pipedrive and Zoho CRM comparison changed over the last 12 months?

  • Zoho CRM was ahead of Pipedrive in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 389K to 262K.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide moved from 11.4% to 10.4%, and its estimated monthly branded searches moved from 631K to 519K.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.

  2. Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pipedrive’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pipedrive

19 branded search terms

  • app pipedrive
  • cost of pipedrive
  • crm pipedrive
  • crm software pipedrive
  • crm system pipedrive
  • pipedrive
  • pipedrive app
  • pipedrive apps
  • pipedrive cost
  • pipedrive costs
  • pipedrive crm
  • pipedrive crm price
  • pipedrive crm pricing
  • pipedrive crm software
  • pipedrive crm system
  • pipedrive crm tool
  • pipedrive mobile app
  • pipedrive price
  • pipedrive pricing

Zoho CRM

61 branded search terms

  • app zoho crm
  • bigin by zoho
  • bigin by zoho crm
  • bigin crm
  • bigin crm pricing
  • bigin zoho crm
  • cost of zoho crm
  • cost zoho crm
  • crm zoho
  • crm zoho plus
  • crm zoho price
  • crm zoho pricing
  • customize zoho crm
  • leads zoho crm
  • price of zoho crm
  • pricing of zoho crm
  • pricing zoho crm
  • zoho bigin
  • zoho bigin crm
  • zoho bigin pricing
  • zoho crm
  • zoho crm account
  • zoho crm analytics
  • zoho crm app
  • zoho crm application
  • zoho crm automation
  • zoho crm bigin
  • zoho crm books
  • zoho crm cost
  • zoho crm costing
  • zoho crm costs
  • zoho crm demo
  • zoho crm desktop app
  • zoho crm download
  • zoho crm download for windows
  • zoho crm enterprise
  • zoho crm enterprise pricing
  • zoho crm features
  • zoho crm for nonprofits
  • zoho crm for real estate
  • zoho crm for small business
  • zoho crm for travel agency
  • zoho crm free
  • zoho crm free tier
  • zoho crm leads
  • zoho crm mobile app
  • zoho crm pipeline
  • zoho crm plus
  • zoho crm plus price
  • zoho crm plus pricing
  • zoho crm pricing
  • zoho crm professional
  • zoho crm reporting
  • zoho crm software
  • zoho crm software download
  • zoho crm standard
  • zoho crm tool
  • zoho crm ui
  • zoho crm website
  • zoho crm workflow
  • zohocrm com

How the Brand Demand Index is measured

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