Salesforce vs Zoho CRM:Which is more popular by branded search?
In August 2026, Salesforce had more branded searches than Zoho CRM among CRM platforms worldwide. Salesforce was estimated to have 2.6M branded searches compared to Zoho CRM’s 519K, and held a 51.3% Share of Search versus Zoho CRM’s 10.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Salesforce or Zoho CRM?
Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salesforce, Zoho CRM. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Salesforce and Zoho CRM comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of Zoho CRM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide moved from 47.3% to 51.3%, and its estimated monthly branded searches held steady at 2.6M.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide moved from 11.4% to 10.4%, and its estimated monthly branded searches moved from 631K to 519K.
How did search popularity change for CRM platforms worldwide in August 2026?
1 change
Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Salesforce’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salesforce
71 branded search terms
- agentforce
- app salesforce
- commerce cloud
- crm analytics salesforce
- data cloud salesforce
- experience cloud
- experience cloud salesforce
- marketing cloud
- marketing cloud account engagement
- sales cloud
- sales cloud pricing salesforce
- sales cloud salesforce
- salesforce
- salesforce agentforce
- salesforce app
- salesforce automation crm
- salesforce cloud
- salesforce com
- salesforce commerce cloud
- salesforce cost
- salesforce cpq
- salesforce crm
- salesforce crm analytics
- salesforce crm company
- salesforce crm free
- salesforce crm management
- salesforce crm platform
- salesforce crm pricing
- salesforce crm software
- salesforce crm system
- salesforce crm tool
- salesforce customer 360
- salesforce customer management
- salesforce customer relationship
- salesforce customer relationship management
- salesforce customer relationship management system
- salesforce data cloud
- salesforce demo
- salesforce einstein
- salesforce enterprise
- salesforce essentials
- salesforce experience cloud
- salesforce financial services cloud
- salesforce for crm
- salesforce for small business
- salesforce for small companies
- salesforce free trial
- salesforce health cloud
- salesforce lead management
- salesforce marketing cloud
- salesforce marketing cloud pricing
- salesforce mobile app
- salesforce nonprofit cloud
- salesforce pardot
- salesforce platform
- salesforce price
- salesforce pricing
- salesforce pricing sales cloud
- salesforce relationship management
- salesforce sales
- salesforce sales cloud
- salesforce sales cloud crm
- salesforce sales cloud pricing
- salesforce service
- salesforce service cloud
- salesforce service cloud pricing
- salesforce software
- salesforce starter
- salesforce.com
- salesforcecpq
- service cloud
Zoho CRM
61 branded search terms
- app zoho crm
- bigin by zoho
- bigin by zoho crm
- bigin crm
- bigin crm pricing
- bigin zoho crm
- cost of zoho crm
- cost zoho crm
- crm zoho
- crm zoho plus
- crm zoho price
- crm zoho pricing
- customize zoho crm
- leads zoho crm
- price of zoho crm
- pricing of zoho crm
- pricing zoho crm
- zoho bigin
- zoho bigin crm
- zoho bigin pricing
- zoho crm
- zoho crm account
- zoho crm analytics
- zoho crm app
- zoho crm application
- zoho crm automation
- zoho crm bigin
- zoho crm books
- zoho crm cost
- zoho crm costing
- zoho crm costs
- zoho crm demo
- zoho crm desktop app
- zoho crm download
- zoho crm download for windows
- zoho crm enterprise
- zoho crm enterprise pricing
- zoho crm features
- zoho crm for nonprofits
- zoho crm for real estate
- zoho crm for small business
- zoho crm for travel agency
- zoho crm free
- zoho crm free tier
- zoho crm leads
- zoho crm mobile app
- zoho crm pipeline
- zoho crm plus
- zoho crm plus price
- zoho crm plus pricing
- zoho crm pricing
- zoho crm professional
- zoho crm reporting
- zoho crm software
- zoho crm software download
- zoho crm standard
- zoho crm tool
- zoho crm ui
- zoho crm website
- zoho crm workflow
- zohocrm com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.