How popular isSalesforce in search?
In August 2026, there were an estimated 2.6M branded searches for Salesforce worldwide which held steady over the last 11 months. Salesforce holds 51.3% estimated Share of Search among CRM platforms worldwide and is ranked 1st of 9 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Salesforce51.3%
HubSpot29.3%Zoho CRM10.4%
Pipedrive5.2%Attio1.8%
Microsoft Dynamics 3650.81%
monday CRM0.48%
Close0.44%
Freshsales0.26%
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Which CRM platforms compete with Salesforce?
Share of Search by month for Salesforce, HubSpot, Zoho CRM, Pipedrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 2.6M | -5.4% | -0.2 points | |
| 2, held 2nd | 29.3% | 1.5M | +0.23% | +1.5 points | |
| 3, held 3rd | 10.4% | 519K | -4.1% | +0.1 points | |
| 4, held 4th | 5.2% | 262K | -19.6% | -1 points | |
| 5, held 5th | 1.8% | 88.9K | -15.8% | -0.2 points | |
| 6, held 6th | 0.81% | 40.3K | -21.1% | -0.2 points | |
| 7, held 7th | 0.48% | 23.9K | -18.6% | -0.1 points | |
| 8, held 8th | 0.44% | 22.2K | -2.2% | 0 points | |
| 9, held 9th | 0.26% | 13K | -2.2% | 0 points |
51.3%
held 1st · 2.6M estimated branded searches · -5.4% vs prior month · -0.2 points
2.
HubSpot29.3%
held 2nd · 1.5M estimated branded searches · +0.23% vs prior month · +1.5 points
3.
10.4%
held 3rd · 519K estimated branded searches · -4.1% vs prior month · +0.1 points
5.2%
held 4th · 262K estimated branded searches · -19.6% vs prior month · -1 points
5.
1.8%
held 5th · 88.9K estimated branded searches · -15.8% vs prior month · -0.2 points
0.81%
held 6th · 40.3K estimated branded searches · -21.1% vs prior month · -0.2 points
0.48%
held 7th · 23.9K estimated branded searches · -18.6% vs prior month · -0.1 points
8.
Close0.44%
held 8th · 22.2K estimated branded searches · -2.2% vs prior month · 0 points
0.26%
held 9th · 13K estimated branded searches · -2.2% vs prior month · 0 points
Compare search popularity between Salesforce and its closest rivals
How has branded search demand for Salesforce changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Salesforce worldwide held steady at 2.6M.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide increased from 47.3% to 51.3%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide peaked at 52.7% in February 2026 and was lowest at 46.5% in November 2025.
How did search popularity change for CRM platforms worldwide in August 2026?
6 changes
In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.
In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.
How is Salesforce measured?
Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
71 branded search terms
- agentforce
- app salesforce
- commerce cloud
- crm analytics salesforce
- data cloud salesforce
- experience cloud
- experience cloud salesforce
- marketing cloud
- marketing cloud account engagement
- sales cloud
- sales cloud pricing salesforce
- sales cloud salesforce
- salesforce
- salesforce agentforce
- salesforce app
- salesforce automation crm
- salesforce cloud
- salesforce com
- salesforce commerce cloud
- salesforce cost
- salesforce cpq
- salesforce crm
- salesforce crm analytics
- salesforce crm company
- salesforce crm free
- salesforce crm management
- salesforce crm platform
- salesforce crm pricing
- salesforce crm software
- salesforce crm system
- salesforce crm tool
- salesforce customer 360
- salesforce customer management
- salesforce customer relationship
- salesforce customer relationship management
- salesforce customer relationship management system
- salesforce data cloud
- salesforce demo
- salesforce einstein
- salesforce enterprise
- salesforce essentials
- salesforce experience cloud
- salesforce financial services cloud
- salesforce for crm
- salesforce for small business
- salesforce for small companies
- salesforce free trial
- salesforce health cloud
- salesforce lead management
- salesforce marketing cloud
- salesforce marketing cloud pricing
- salesforce mobile app
- salesforce nonprofit cloud
- salesforce pardot
- salesforce platform
- salesforce price
- salesforce pricing
- salesforce pricing sales cloud
- salesforce relationship management
- salesforce sales
- salesforce sales cloud
- salesforce sales cloud crm
- salesforce sales cloud pricing
- salesforce service
- salesforce service cloud
- salesforce service cloud pricing
- salesforce software
- salesforce starter
- salesforce.com
- salesforcecpq
- service cloud
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