Brandwave

Forethought vs Salesforce:Which is more popular?

In September 2026, Salesforce had more branded searches than Forethought among conversational AI platforms worldwide. Salesforce had about 37,000 branded searches, while Forethought had 30. Salesforce made up 64.4% of all conversational AI platform searches we track, and Forethought accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about conversational AI platforms, Salesforce appeared in three of the five answers and Forethought in one.

Among conversational AI platforms worldwide in September 2026

Who do people search for more?

Salesforce, about 1233 searches for every 1 for Forethought

Salesforce 37K searchesForethought 30 searches

Who does AI mention more?

Salesforce, mentioned in 3 of 5 answers, Forethought in 1

Salesforce in 3 of 5Forethought in 1 of 5

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Top conversational AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Forethought was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellow.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conversational AI platforms

5 answers

  • Asked ChatGPT

    “Which conversational AI platform should I use?”

    1. Asked ChatGPT

      “What are the best conversational AI platforms?”

      1. 1Salesforce

    2. Asked ChatGPT

      “What's the best conversational AI platform for customer support?”

      1. 1Salesforce

    3. Searched Google, AI Overview

      “conversational ai platform”

      1. 1Yellow.ai

    4. Searched Google, AI Overview

      “customer service ai”

      1. 1Salesforce
      2. 2Forethought

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Forethought or Salesforce more popular in search?

    This chart shows how often people search Google for Forethought and Salesforce by name. Each line represents a brand's share of searches for all six conversational AI platforms we track, month by month, from English-language searches worldwide.

    Forethought and Salesforce among conversational AI platforms worldwide, by month

    Share of searches by month for Salesforce, Forethought. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSalesforceYellow.aiNetomiAdaUltimateForethought
    Oct 202571.3%13.4%3.9%9.1%2.2%0.04%
    Nov 202570.1%13.2%7.2%7.3%2.1%0.03%
    Dec 202573.8%11.4%6.2%6.3%2.2%0.03%
    Jan 202665.9%17.7%6.4%7.2%2.8%0.04%
    Feb 202671.8%12.8%7%6.2%2.1%0.05%
    Mar 202667.4%13.9%7.6%8.8%2.3%0.04%
    Apr 202665.5%14.4%9.6%8.6%1.9%0.04%
    May 202666.5%11.9%11.9%7.7%1.9%0.03%
    Jun 202669.6%11.8%9.6%7.1%1.9%0.03%
    Jul 202663.5%13.1%13.1%8.1%2.1%0.05%
    Aug 202659.9%19.6%10.7%7.7%2.1%0.05%
    Sep 202664.4%14.1%11.5%7.7%2.3%0.05%

    How has the Forethought and Salesforce comparison changed over the last 12 months?

    3 findings

    How did search popularity change for conversational AI platforms worldwide in September 2026?

    1 change

    1. In September 2026, Salesforce gained share of searches among conversational AI platforms worldwide, from 59.9% to 64.4%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Forethought’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Forethought

    1 branded search term

    • forethought support

    Salesforce

    2 branded search terms

    • agentforce
    • salesforce agentforce

    How the Brand Demand Index is measured

    Other head-to-heads among conversational AI platforms

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