Brandwave

How popular isSalesforce?

In September 2026, people searched for Salesforce by name about 3 million times worldwide, a 17.6% increase from the previous year. These searches made up 64.4% of all global conversational AI platform searches, placing Salesforce first out of six platforms. When we asked both ChatGPT and Google AI Overviews about conversational AI platforms, Salesforce appeared in three of the five answers.

Search and AI answers in September 2026

Salesforce is the most searched of 6 competitors.

  1. SalesforceShare of searches 64.4%Mentioned in 3 of 5 AI answers
  2. Yellow.aiShare of searches 14.1%Mentioned in 1 of 5 AI answers
  3. NetomiShare of searches 11.5%Mentioned in 0 of 5 AI answers
  4. AdaShare of searches 7.7%Mentioned in 0 of 5 AI answers
  5. UltimateShare of searches 2.3%Mentioned in 0 of 5 AI answers

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Top conversational AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellow.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conversational AI platforms

5 answers

  • Asked ChatGPT

    “Which conversational AI platform should I use?”

    1. Asked ChatGPT

      “What are the best conversational AI platforms?”

      1. 1Salesforce

    2. Asked ChatGPT

      “What's the best conversational AI platform for customer support?”

      1. 1Salesforce

    3. Searched Google, AI Overview

      “conversational ai platform”

      1. 1Yellow.ai

    4. Searched Google, AI Overview

      “customer service ai”

      1. 1Salesforce
      2. 2Forethought

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which conversational AI platforms compete with Salesforce?

    Salesforce against conversational AI platforms worldwide, by month

    Share of searches by month for Salesforce, Yellow.ai, Netomi, Ada, Ultimate. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSalesforceYellow.aiNetomiAdaUltimateForethought
    Oct 202571.3%13.4%3.9%9.1%2.2%0.04%
    Nov 202570.1%13.2%7.2%7.3%2.1%0.03%
    Dec 202573.8%11.4%6.2%6.3%2.2%0.03%
    Jan 202665.9%17.7%6.4%7.2%2.8%0.04%
    Feb 202671.8%12.8%7%6.2%2.1%0.05%
    Mar 202667.4%13.9%7.6%8.8%2.3%0.04%
    Apr 202665.5%14.4%9.6%8.6%1.9%0.04%
    May 202666.5%11.9%11.9%7.7%1.9%0.03%
    Jun 202669.6%11.8%9.6%7.1%1.9%0.03%
    Jul 202663.5%13.1%13.1%8.1%2.1%0.05%
    Aug 202659.9%19.6%10.7%7.7%2.1%0.05%
    Sep 202664.4%14.1%11.5%7.7%2.3%0.05%

    1. 1.Salesforce

      64.4%

      Held 1st. 37K estimated branded searches, 0% vs prior month. Share +4.5 points.

    2. 2.Yellow.ai

      14.1%

      Held 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5.5 points.

    3. 3.Netomi

      11.5%

      Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

    4. 4.Ada

      7.7%

      Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share 0 points.

    5. 5.Ultimate

      2.3%

      Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

    6. 6.Forethought

      0.05%

      Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Salesforce and its closest rivals

    Every comparison with Salesforce

    33 comparisons

    How has branded search demand for Salesforce changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Salesforce worldwide rose from 2.5M to 3M.
    • Across the 12 months ending September 2026, Salesforce’s share of searches among conversational AI platforms worldwide decreased from 71.3% to 64.4%.
    • Across the 12 months ending September 2026, Salesforce’s share of searches among conversational AI platforms worldwide peaked at 73.8% in December 2025 and was lowest at 59.9% in August 2026.

    How did search popularity change for conversational AI platforms worldwide in September 2026?

    5 changes

    1. In September 2026, Salesforce gained share of searches among conversational AI platforms worldwide, from 59.9% to 64.4%.

    2. In September 2026, Netomi gained share of searches among conversational AI platforms worldwide, from 10.7% to 11.5%.

    3. In September 2026, Yellow.ai lost share of searches among conversational AI platforms worldwide, from 19.6% to 14.1%.

    4. Estimated monthly branded searches for Ada worldwide fell 34.5% over 12 measured months, from 6.7K to 4.4K in September 2026.

    5. Estimated monthly branded searches for Ultimate worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are Salesforce’s branded searches counted?

    39 search terms

    Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • agentforce
    • app salesforce
    • data cloud salesforce
    • experience cloud
    • marketing cloud
    • sales cloud
    • sales cloud salesforce
    • salesforce
    • salesforce agentforce
    • salesforce app
    • salesforce cloud
    • salesforce commerce cloud
    • salesforce cpq
    • salesforce crm
    • salesforce crm company
    • salesforce crm management
    • salesforce crm platform
    • salesforce crm software
    • salesforce crm system
    • salesforce crm tool
    • salesforce customer 360
    • salesforce customer management
    • salesforce customer relationship
    • salesforce customer relationship management
    • salesforce customer relationship management system
    • salesforce data cloud
    • salesforce einstein
    • salesforce experience cloud
    • salesforce for crm
    • salesforce health cloud
    • salesforce marketing cloud
    • salesforce platform
    • salesforce relationship management
    • salesforce sales cloud
    • salesforce service cloud
    • salesforce software
    • salesforcecpq
    • service cloud
    • service cloud salesforce

    Do you work for Salesforce? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Salesforce compete?

    Salesforce is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    CRM platforms1st of 949.5%Show ranking
    Self service portals1st of 655.3%Show ranking
    Omnichannel messaging platforms7th of 100.52%Show ranking
    Omnichannel support platforms5th of 71.1%Show ranking
    Sales forecasting platforms3rd of 96.5%Show ranking
    Conversational AI platforms1st of 664.4%Shown above
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    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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