Brandwave

Conversational AI platforms:Which brands are most popular in search?

In August 2026, Ultimate was the most searched among conversational AI platforms worldwide, with an estimated 368K branded searches and 91.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ultimate91.1%
  2. Forethought4.1%
  3. Yellow.ai3%
  4. Netomi1.6%
  5. Ada0.18%

Follow conversational AI platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms used to automate customer conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among conversational AI platforms worldwide, by month

Share of Search by month for Ultimate, Forethought, Yellow.ai. The figures are in the table below the chart.

View monthly share of search table
MonthUltimateForethoughtYellow.aiNetomiAda
Oct 202589.7%6.1%2.9%0.86%0.39%
Nov 202589.2%5.9%2.9%1.6%0.3%
Dec 202590.5%4.9%3%1.3%0.22%
Jan 202690.8%4.9%3%1.1%0.25%
Feb 202689.2%5.9%2.9%1.6%0.3%
Mar 202686.3%9%2.8%1.5%0.29%
Apr 202690.6%5%2.4%1.6%0.25%
May 202691.6%4.2%2%2%0.25%
Jun 202692.1%3.5%2.5%1.7%0.22%
Jul 202690.2%4.1%3%2.4%0.3%
Aug 202691.1%4.1%3%1.6%0.18%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ultimate

    91.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  2. 2.Forethought

    4.1%

    Held 2nd. 16.4K estimated branded searches, +19.7% vs prior month. Share 0 points.

  3. 3.Yellow.ai

    3%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Netomi

    1.6%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Ada

    0.18%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among conversational AI platforms worldwide?

In August 2026, Ultimate was the most searched among conversational AI platforms worldwide, with an estimated 368K branded searches and 91.1% estimated Share of Search within this set. Forethought is in 2nd place, 87.1 percentage points behind at 4.1% Share of Search.

Global conversational AI platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ultimate89.7% → 91.1%92.1%Jun 202686.3%Mar 20261st
Forethought6.1% → 4.1%9%Mar 20263.5%Jun 20262nd
Yellow.ai2.9% → 3%3%Aug 20262%May 20263rd
Netomi0.86% → 1.6%2.4%Jul 20260.86%Oct 20254th
Ada0.39% → 0.18%0.39%Oct 20250.18%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide increased from 89.7% to 91.1%.
  • Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide decreased from 6.1% to 4.1%.
  • Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide increased from 0.86% to 1.6%.
  • Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 92.1% in June 2026 and was lowest at 86.3% in March 2026.
  • Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide peaked at 9% in March 2026 and was lowest at 3.5% in June 2026.
  • Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide peaked at 2.4% in July 2026 and was lowest at 0.86% in October 2025.
  • Across the 11 months ending August 2026, Yellow.ai and Ada held steady: their estimated Share of Search among conversational AI platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for conversational AI platforms worldwide in August 2026?

  1. In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.

  2. In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.

  3. Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 2% to 3% in August 2026.

  4. Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free