Brandwave

Ada vs Salesforce:Which is more popular?

In September 2026, Salesforce had more branded searches than Ada among conversational AI platforms worldwide. Salesforce had about 37,000 branded searches, while Ada had 4,410. Salesforce made up 64.4% of all conversational AI platform searches we track, and Ada accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about conversational AI platforms, Salesforce appeared in three of the five answers and Ada in none.

Among conversational AI platforms worldwide in September 2026

Who do people search for more?

Salesforce, about 8 searches for every 1 for Ada

Salesforce 37K searchesAda 4.4K searches

Who does AI mention more?

Salesforce, mentioned in 3 of 5 answers, Ada in 0

Salesforce in 3 of 5Ada in 0 of 5

Follow Ada vs Salesforce and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top conversational AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ada did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellow.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conversational AI platforms

5 answers

  • Asked ChatGPT

    “Which conversational AI platform should I use?”

    1. Asked ChatGPT

      “What are the best conversational AI platforms?”

      1. 1Salesforce

    2. Asked ChatGPT

      “What's the best conversational AI platform for customer support?”

      1. 1Salesforce

    3. Searched Google, AI Overview

      “conversational ai platform”

      1. 1Yellow.ai

    4. Searched Google, AI Overview

      “customer service ai”

      1. 1Salesforce
      2. 2Forethought

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Ada or Salesforce more popular in search?

    This chart shows how often people search Google for Ada and Salesforce by name. Each line represents a brand's share of searches for all six conversational AI platforms we track, month by month, from English-language searches worldwide.

    Ada and Salesforce among conversational AI platforms worldwide, by month

    Share of searches by month for Salesforce, Ada. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSalesforceYellow.aiNetomiAdaUltimateForethought
    Oct 202571.3%13.4%3.9%9.1%2.2%0.04%
    Nov 202570.1%13.2%7.2%7.3%2.1%0.03%
    Dec 202573.8%11.4%6.2%6.3%2.2%0.03%
    Jan 202665.9%17.7%6.4%7.2%2.8%0.04%
    Feb 202671.8%12.8%7%6.2%2.1%0.05%
    Mar 202667.4%13.9%7.6%8.8%2.3%0.04%
    Apr 202665.5%14.4%9.6%8.6%1.9%0.04%
    May 202666.5%11.9%11.9%7.7%1.9%0.03%
    Jun 202669.6%11.8%9.6%7.1%1.9%0.03%
    Jul 202663.5%13.1%13.1%8.1%2.1%0.05%
    Aug 202659.9%19.6%10.7%7.7%2.1%0.05%
    Sep 202664.4%14.1%11.5%7.7%2.3%0.05%

    How has the Ada and Salesforce comparison changed over the last 12 months?

    3 findings
    • Salesforce was ahead of Ada in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Ada’s share of searches among conversational AI platforms worldwide moved from 9.1% to 7.7%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
    • Across the 12 months ending September 2026, Salesforce’s share of searches among conversational AI platforms worldwide moved from 71.3% to 64.4%, and its estimated monthly branded searches moved from 52.6K to 37K.

    How did search popularity change for conversational AI platforms worldwide in September 2026?

    2 changes

    1. In September 2026, Salesforce gained share of searches among conversational AI platforms worldwide, from 59.9% to 64.4%.

    2. Estimated monthly branded searches for Ada worldwide fell 34.5% over 12 measured months, from 6.7K to 4.4K in September 2026.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Ada’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Ada

    4 branded search terms

    • ada ai
    • ada conversational ai
    • ada cx
    • ada support

    Salesforce

    2 branded search terms

    • agentforce
    • salesforce agentforce

    How the Brand Demand Index is measured

    Other head-to-heads among conversational AI platforms

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free